**Job Description: Digital Marketing / Digital Communication and Media** **Company:** Pescaderías Martínez Tijerina **Location:** Hybrid mode **Schedule:** Thursday to Monday **Days off:** Tuesday and Wednesday **Reports to:** Marketing Coordinator and General Management **Schedule: 9:30 AM – 6:00 PM** **Position Objective** Support the execution of digital marketing and communication strategies to increase brand visibility, drive sales, and strengthen the digital presence of Pescaderías Martínez Tijerina, ensuring close, consistent, and commercially aligned communication. **Operational Support and Other Functions** * Coordinate with retail locations to obtain photos, information, and promotions. * Support order management on **Shopify**, correctly routing orders to various branches. (We provide training) * Research market trends, content formats, and best practices in the food industry. * Maintain clear organization of tasks, timelines, and deliverables, working with defined goals and deadlines. **Key Responsibilities — Social Media** * Create visual and written content for Facebook, Instagram, and TikTok. * Schedule and publish content (promotions, recipes, product tips, stories, and special campaigns). * Manage messages, comments, and inquiries on social media, maintaining a friendly, professional, and brand-aligned tone. * Identify opportunities for engagement with the community and potential customers. **Basic Design and Content Creation** * Design simple posts using Canva or other graphic tools. * Support the development of weekly promotions and thematic campaigns (seasons, Lent, special dates, etc.). * Support basic editing of product and branch photographs. * Collaborate on photo and video shoots at branches when required. **Digital Advertising** * Support analysis of digital campaign results. * Propose improvements based on ad and content performance. **Analytics and Reporting** * Collect basic social media metrics (followers, reach, interactions, clicks). * Prepare a weekly mini-report with results, insights, and improvement suggestions. **Requirements** * Recent graduate or final-semester student in Marketing, Communications, Graphic Design, or related fields. * Basic knowledge of social media and design (Canva, Meta Business Suite). * Excellent spelling and writing skills. * Creativity with a visual and commercial focus. * Highly organized, autonomous, and responsible individual. * Ability to work with clear goals and independently manage time. * Clear communication and proactive attitude. **Desirable:** * Basic photo and video editing skills. * Interest in the food, retail, or restaurant sector. * Basic familiarity with e-commerce platforms such as Shopify (or willingness to learn). **Work Modality** * **80% Remote.** * **20% In-person**, supporting 2 to 4 times per month at branches (Cumbres and Mitras areas) for photo and video shoots. * Requires stable internet connection and personal equipment (PC or laptop). Job Type: Part-time Salary: $12,000.00 per month Workplace: Hybrid remote in 64320, Mitras Norte, N. L.