**1. Position Objective.** Responsible for planning, creating, and managing content across all social media platforms of the resort and its various areas (restaurants, water park, among others). The main focus is to generate organic traffic, maximize content reach, and strengthen relationships with the digital community. This will be achieved through optimizing algorithm usage, analyzing results, and producing content that encourages interaction and engagement. 1. Social Media Management: · Manage all social media channels: Facebook and Instagram for Las Jaras, Facebook for the water park, Instagram for Madre Mía, Facebook for La Tregua, and TikTok for Las Jaras. · Regularly post organic content and ensure alignment with current platform trends, using tactics to benefit from algorithms. · Respond to messages, comments, and mentions, maintaining consistent and friendly interactions with followers and guests. 2. Content Creation and Curation: · Create engaging and visually impactful content highlighting experiences at Las Jaras (including the thermal garden, restaurants, water park, and special events). · Collaborate with photographers and videographers to obtain high-quality materials that enhance the image of the resort and its activities. · Design TikTok strategies aimed at virality, such as trends, challenges, and "behind-the-scenes" content showcasing unique resort experiences. 3. Content Planning: · Develop a monthly content calendar, coordinating posts across all platforms to maintain consistent presence and leverage peak traffic hours. · Create thematic content for special events, promotions, and launches of new services such as the thermal garden and restaurant. 4. Algorithm Optimization: · Stay updated on algorithm changes on Facebook, Instagram, and TikTok to ensure content maximizes organic reach. · Monitor key metrics such as engagement, community growth, view rate, conversions, and interactions to optimize strategy. 5. Organic Traffic Generation: · Develop creative strategies to promote organic traffic, including "user-generated content" campaigns and reposting content created by guests. · Produce viral content on TikTok by leveraging current trends and popular challenges, maintaining freshness and relevance across each platform. · Build a community around Las Jaras, encouraging guests to tag and share their experiences on social media. 6. Collaboration and Coordination: · Work closely with the marketing team to integrate digital campaigns with offline promotions and events. · Coordinate with the reservations and customer service teams to ensure prompt and helpful responses to inquiries and messages on social media, improving user experience. 7. Performance Analysis: · Measure performance of each post and campaign, evaluating content impact and adjusting strategies to increase engagement. · Prepare monthly reports with key metrics showing community growth, generated traffic, and organic impact of posts. **\* Measurement Indicators.** \- Impression percentage. \- Reach percentage. \- Interaction rate. \- Audience retention percentage. \- Response time to messages and comments. Monthly: \- Follower growth percentage. \- Follower-to-customer conversion rate. \- User-generated content. \- Number of highly viral posts (especially on TikTok). ***(IF YOU MEET THE PROFILE, INTERESTED CANDIDATES SHOULD SEND AN UPDATED CV WITH PHOTO AND PORTFOLIO TO WHATSAPP 3411584920\)*** **EXPERIENCE** **Minimum 2 years in a similar position** **Preferred experience in the tourism sector.** **Goal-oriented work.** **We Offer:** * **Accommodation** * **Meals** * **Career growth** * **Training** * **Uniforms** Job type: Full-time, Indefinite duration Salary: $14,000.00 - $16,000.00 per month Benefits: * Company parking * Option for indefinite contract * Referral program * Dining service * Free uniforms Education: * Completed bachelor's degree (Desirable) Experience: * Similar position, Social media strategy: 2 years (Required) Work location: On-site job