Growth Marketing Manager

Description

Summary: Seeking a Growth Marketing Manager with an AI-first mindset to lead marketing execution, content production, and infrastructure for consistent organic growth. Highlights: 1. Lead marketing execution with an AI-first marketing mindset 2. Drive consistent organic growth and scalable content production 3. Integrate AI tools to accelerate marketing workflows and efficiency Job Title: Growth Marketing Manager Location: Remote Working Hours: US Hours About the Role We are seeking a **Growth Marketing Manager** for our client to lead marketing execution, content production, and marketing infrastructure. This role requires an **AI\-first marketing mindset** and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance. The ideal candidate is a **hands\-on marketing operator** capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency. You will collaborate closely with designers, developers, and marketing stakeholders to drive **consistent organic growth, scalable content production, and efficient marketing systems.** ResponsibilitiesSocial Media Strategy \& Content Execution* Plan and execute organic growth strategies across **Instagram, Facebook, LinkedIn, and X (Twitter)**. * Develop high\-quality marketing content including **blog articles, PR content, and marketing assets** that support brand visibility and organic growth. * Leverage AI tools such as **ChatGPT, Jasper AI, and Copy.ai** for content ideation, captions, marketing copy, and content repurposing. * Collaborate with designers to create visually engaging content using tools such as **Canva**. * Repurpose long\-form content across multiple platforms and formats to maximize reach and engagement. * Manage scheduling and publishing of content using tools such as **Buffer or Hootsuite**. * Monitor performance and optimize content based on engagement metrics and analytics. SEO Strategy \& Organic Growth* Guide the company’s organic search growth through **content strategy and keyword planning**. * Develop and execute **backlink acquisition strategies** to strengthen domain authority and search visibility. * Manage keyword strategy and organic search performance while performing competitor research and SEO performance analysis using tools such as **Ahrefs and SEMrush**. * Collaborate with developers and content teams to ensure website content supports strong organic visibility using tools such as **Surfer SEO and Google Search Console**. Website \& Content Infrastructure* Oversee website development projects utilizing **ASTRO and headless WordPress**. * Coordinate with developers to ensure websites support **marketing campaigns, landing pages, and content publishing**. * Maintain website content updates and continuously improve **site performance and content infrastructure**. Marketing Operations \& Reporting* Improve and manage **quarterly marketing reports and shareholder reports**. * Support marketing campaigns across **email marketing, Google Ads, and revenue operations**. * Track marketing performance and campaign analytics using platforms such as **HubSpot and Google Analytics**. * Coordinate execution across **marketing, design, and development teams** using collaboration tools such as **Slack and Asana**. * Ensure marketing initiatives are properly **tracked, measured, and optimized**. AI\-Driven Marketing Execution* Leverage AI tools to accelerate **content production, research, marketing analysis, and campaign optimization**. * Integrate AI into marketing workflows to increase speed and efficiency. * Use AI for: * + content ideation and drafting + research and marketing insights + marketing automation and workflow improvements * Continuously experiment with **new AI marketing technologies and tools** to improve marketing performance. Must Haves* Experience in **social media management and organic growth strategies** across major platforms. * Strong experience in **content creation and content management**, including blogs, marketing assets, and digital content. * Experience coordinating marketing initiatives across **design, development, and marketing teams**. * Demonstrated ability to **integrate AI tools into marketing workflows** to improve marketing productivity and execution speed. * Familiarity with commonly used **AI marketing tools** such as **ChatGPT, Claude, or Jasper AI**. * Experience using **social media publishing and design tools** such as **Buffer, Hootsuite, and Canva**. * Experience working with marketing platforms such as **HubSpot, Google Analytics, and Google Ads**. Interview ProcessInitial Screening Call (Pavago) Introduction, background review, and role alignment. HR Interview Discussion with the hiring team focused on **marketing execution and strategy**. Final Interview Final alignment discussion and role expectations. \#Meta