**Mr. Joy Chicken is seeking a Marketing Assistant in Gustavo A. Madero, Mexico City** -------------------------------------------------------------------------------------- **Family-owned business dedicated to producing Chinese cuisine, cafés, and more, seeking the following due to growth:** **Marketing Assistant** **Do you want to join our team? Are you passionate about Eastern culture and its gastronomy? So are we! Apply for an interview and work with us!** ***What do you need?*** * **Gender: Unspecified** * **Minimum education: Completed bachelor’s degree in marketing** * **Complete and up-to-date document copies** * **Availability to work from 9 a.m. to 6 p.m.** * **Minimum of 3 years’ experience in marketing** * **Work location: Metro Indios Verdes / branches** ***We offer:*** * Starting salary of $10,000 monthly net * Work schedule: Monday to Friday, 9 a.m. to 6 p.m.; Saturday, 10 a.m. to 3 p.m. * Growth and development within the company * Ongoing training * Job stability ***Competencies*** * Adaptability * Creativity * Sense of urgency * Responsibility * Teamwork Activities * **MAIN RESPONSIBILITIES** + Define the annual marketing strategic plan and establish KPIs aligned with corporate objectives. + Lead advertising campaigns across digital, print, BTL, and special events. + Supervise and approve graphic design, photography, video, and content materials. + Coordinate brand positioning and consistency across all touchpoints (branches, digital, packaging, uniforms, etc.). + Manage the marketing department budget and measure ROI for each initiative. + Oversee digital marketing: social media, paid advertising (Meta Ads, Google Ads), CRM, email marketing, and SEO. + Analyze market trends, competitive benchmarking, and consumer behavior to support decision-making. + Develop promotions, product launches, and loyalty programs (e.g., frequent customer, birthday offers). + Support new openings, special events, and promotional activities at local and national levels. + Lead and develop the marketing team by assigning responsibilities, goals, and evaluating performance. + Establish partnerships with media outlets, agencies, influencers, and key suppliers. + Coordinate with Operations, Finance, Franchising, and Human Resources to ensure proper campaign implementation and internal communication. + Execute digital and physical marketing campaigns according to the annual plan guidelines. + Design and draft content for social media, promotions, emails, and point-of-sale posters. + Coordinate with designers, photographers, and community managers for asset production. + Support implementation of monthly promotions, launches, and activations. + Monitor campaign metrics and generate performance reports. + Track printing vendors, POP materials, and distribution providers. + Participate in market research, competitive analysis, and customer surveys. + Keep branch visual materials updated (menus, posters, signage). + Propose creative ideas for promotions, content, and customer experiences. + Coordinate operational execution of marketing efforts for openings, fairs, or events. **Desired education level:** Higher education — incomplete **Desired experience level:** Mid-level **Departmental function:** Marketing / PR / Communications **Industry:** Restaurants *This vacancy comes from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j_id=695b189e6800003c00f687cc&source=indeed