**MARKETING / MARKETING** **Job Description:** Plan, execute, and optimize marketing strategies that strengthen brand positioning, generate demand, and contribute to the company’s commercial growth. **Responsibilities:** * Develop marketing strategies for the target market (sales, rentals, and after-sales of Trucks, Tractor-Trailers, Forklifts, and Heavy Machinery). * Create **marketing** campaigns focused on construction, mining, infrastructure, and industry. * Coordinate equipment launches, promotions, and technical demonstrations. * Produce technical-commercial content (technical specifications, catalogs, success stories). * Manage digital presence: website, professional networks (LinkedIn), digital advertising, and email marketing. * Support the sales department with commercial tools and lead generation. * Analyze market, competition, and sector trends. * Measure results using KPIs (leads, conversion, traffic, ROI). * Coordinate events, industrial trade fairs, and sector exhibitions. * Merchandising management * CRM management **Requirements:** * **Education:** Bachelor’s degree in Marketing, Communications, Business Administration, or related field. * **Minimum 2–4 years of experience in industrial marketing. Experience in construction, mining, logistics, or industrial equipment sectors is desirable.** * Knowledge of Industrial Marketing strategies. * Technical products or machinery. * Digital strategies and lead generation. * CRM and alignment with sales. **What We Offer:** * Competitive salary * 30-day year-end bonus. * Statutory benefits. * Equipment (phone, laptop). * Ongoing training.