We are looking for a **Web Trafficker** with experience in performance digital campaigns, capable of planning, executing, and optimizing social media and Google Ads campaigns for a real estate development. The main objective is to **generate qualified leads** and maximize advertising return on investment. **Responsibilities** * Create and execute campaigns on **Meta Ads** and **Google Ads** focused on lead generation. * Define audiences, segmentations, and funnel stages (traffic, consideration, and conversion). * Install and manage tracking tags (Pixel, Tag Manager, conversions). * Perform continuous optimization: targeting, bidding, budgets, and creatives. * Implement and improve remarketing strategies and lookalike audiences. * Collaborate with design teams to request creatives and advertising materials. * Generate weekly/monthly reports with key KPIs (CPL, conversion rate, CTR). * Manage and integrate leads into CRM and monitor their quality with the sales team. * Propose strategic improvements based on data. **Requirements** * Bachelor’s degree in Marketing, Advertising, Communications, or related field. * **2+ years of experience** managing performance campaigns. * Prior experience in the **real estate sector**. * Proficiency in **Meta Ads Manager** and **Google Ads**. * Knowledge of Google Analytics 4, Google Tag Manager, and UTM tracking. * Experience in lead generation and qualification strategies. * Analytical skills and results orientation. **Key Skills** * Data analysis and campaign optimization. * Clear communication with sales and marketing teams. * Organization and management of multiple simultaneous campaigns. * Proactivity and strategic thinking. **Salary** * Salary negotiable **How to Apply** Send your CV and campaign portfolio to: **y.hernandez@bdgp.mx** Or apply directly through Indeed. Job type: Full-time Salary: $10,000.00 per month or higher Work Location: Hybrid remote in Tulum, QRoo.