SEO Copywriter

Description

Job Summary: We are seeking an SEO Copywriter to develop optimized content for the automotive industry and create compelling content strategies. Key Highlights: 1. SEO content development for the automotive industry. 2. Collaboration with design and digital marketing teams. 3. Development and growth plans. #### **Capability:** #### **Location:** **Mexico City****,** **Mexico** #### **Last Updated:** **4/23/2026** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **We are seeking an SEO Copywriter.** **What You’ll Do:** * Develop SEO-optimized content, including blog posts, product descriptions, web pages, and digital materials focused on the automotive industry. * Conduct keyword research and search trend analysis to identify content opportunities. * Create content strategies that balance organic search objectives with compelling and persuasive brand messaging. * Optimize existing content by updating keywords, meta descriptions, titles, and structure to improve search engine performance. * Collaborate with design, web development, and digital marketing teams to ensure effective integration of SEO content. * Monitor and analyze content performance metrics using web analytics tools to identify areas for improvement. **Required Skills:** * 3+ years of experience. * Bachelor’s degree in Communications, Marketing, Journalism, Advertising, or related fields. * Proficiency in: Google Analytics, Content Management Systems (WordPress, various CMS), Microsoft Office / Google Workspace, basic HTML knowledge. * **ADVANCED ENGLISH** **What We Offer:** * Hybrid work model. ‍ ‍ * Work tools. * Competitive compensation. Flexible working hours.* Early Fridays. * Development and growth plans. Diverse and inclusive workplace. ️‍ ‍ * At **VML**, our recruitment and selection process is conducted equally and free from any act of discrimination, in accordance with Article 1, Section III of the LFPED, for example: based on sexual identity, gender identity, sexual preference and orientation, disability, religion, marital status, ethnic origin, social condition, or health status; prohibiting requests for pregnancy certificates, medical exams, HIV/AIDS tests, or for any other reason. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.