Position Summary: We are seeking a strategic content creator with market vision and narrative skills to design, execute, and evolve INTRAURBANA’s aspirational communication. Key Highlights: 1. Create content that elevates the brand and connects with the market. 2. Design and execute content strategies with aspirational impact. 3. Continuously research trends and propose innovative ideas. At **INTRAURBANA**, we don’t just develop spaces—we build life experiences. And we know that today, leading brands don’t just sell… they **connect, inspire, and set trends**. That’s why we’re looking for someone who doesn’t just create content—but who **understands the power of storytelling to position a brand at another level**. ### **Who Are You?** You’re someone who lives among ideas, references, trends, and aesthetics. But beyond that, you have discernment. You know how to detect what’s already saturated—and propose what comes next. You care as much about content as about the impact it generates. You don’t just execute. **You think, question, and propose.** ### **Your Mission** Design, execute, and evolve INTRAURBANA’s and its projects’ content, ensuring communication that is: * Aspirational * Differentiated * Strategic * Aligned with real market behavior * **What You’ll Do (Strategic Level \+ Execution)** **Strategy and Planning** * Develop monthly content calendars per project and objective (branding, sales, progress updates, institutional). * Define communication pillars, content series, and narrative lines. * Align content with commercial campaigns and project phases. **Research and Market Vision** * Analyze competitors and aspirational brands (not only real estate). * Detect trends before they become mainstream. * Identify opportunities for content differentiation. **Creativity and Storytelling** * Create concepts, scripts, and narratives that elevate brand perception. * Develop content that humanizes and makes the purchasing experience aspirational. * Adapt messaging according to customer type (investor vs. end user). **Content Production** * Create visual and audiovisual assets (Reels, Stories, etc.). * Coordinate photo/video shoots, recordings, and idea development. * Ensure aesthetic and narrative consistency across all deliverables. **Optimization and Evolution** * Analyze content performance (engagement, reach, views). * Identify what works and scale it strategically. * Adjust narrative and formats based on data. * **Key Performance Indicators (KPIs)** * Adherence to and quality of content calendars * Level of organic engagement * Community growth per project * Approval and implementation rate of new creative proposals * Ability to differentiate versus competition * Early identification of relevant trends * Content that enhances the purchasing experience (not just visibility) * **We’re Looking For Someone Who…** * Has a creative mind **but also a strategic one** * Understands branding—not just social media * Is observant of the market and obsessive about trends * Proposes new ideas—even uncomfortable or unconventional ones * Has aesthetic and narrative sensitivity * Enjoys building something long-term (not just posting for the sake of posting) * + Identifies internal needs of each project * **What You Need** * Experience in content creation (ideally 1 year or more) * Proficiency in editing tools (Premiere, CapCut, Final Cut or similar) * In-depth knowledge of digital formats * **Portfolio required (we want to see how you think—not just what you do)** **Plus:** * Photography * Animation * Experience with aspirational or lifestyle brands