**Location:** Hybrid – Central Office and Remote **Contract Type:** Permanent **Professional Challenge** Are you interested in leading qualitative research processes and group moderation, generating actionable insights for strategic decision-making in marketing and customer experience? We are looking for an innovative person with an analytical mindset and skills to uncover deep perceptions and behaviors across diverse audiences. Join a collaborative and diverse team, contributing your expertise to drive projects that set trends in digital transformation and personalization of commercial strategies. **Key Responsibilities – Qualitative Research and Focus Group Moderation** ------------------------------------------------------------------------------------ * Design, plan, and conduct qualitative studies (focus groups, in-depth interviews, co-creation sessions, group dynamics) aligned with business objectives. * Moderate in-person and virtual sessions, creating an environment of trust, respect, and participation among participants. * Identify and recruit key profiles through segmentation briefings and coordination with specialized providers. * Analyze, synthesize, and transform qualitative findings into actionable insights, clear deliverables, and executive presentations. * Advise on methodological design, discussion guides, and the most effective projective techniques for each study. * Collaborate with quantitative research, data science, and marketing teams to design mixed-method studies and enrich results. * Manage field operations, ensure timely delivery, and maintain methodological quality under ethical and confidentiality standards. ### **Professional and Technical Requirements – Qualitative Moderation, Market Research, and Analysis Techniques** * University degree in Psychology, Sociology, Anthropology, Communication, Marketing, Market Research, or related fields. * Minimum of 5 years of experience in qualitative moderation, focus group execution, in-depth interviews, analysis of participatory workshops, and group dynamics. * Advanced knowledge of projective techniques, ethnography, conversational/discourse analysis, and agile participatory methodologies. * Proficiency in digital qualitative research tools (online interview platforms, recording and analysis tools such as Recollective, Discuss.io, Lookback, among others). * Experience writing qualitative insight reports with visual storytelling, practical recommendations, and analytical support. * Ability to interact with diverse audiences with cultural sensitivity and inclusivity. * Intermediate English level to understand and analyze international studies. #### **Essential Tasks – Moderation, Insight Analysis, and Marketing Strategy Support** * Prepare workshops, guides, and research materials aligned with business and marketing briefs. * Conduct moderation sessions in both in-person and virtual formats, adapting dynamics to the needs of each audience. * Perform thematic analysis, perception mapping, insight segmentation, and prioritization of relevant findings. * Present executive reports, conclusions, and recommendations to internal teams and in meetings with strategic clients. * Promote methodological innovation and continuous improvement of qualitative research processes within the organization. * Collaborate in integrating qualitative insights into segmentation strategies, campaigns, and customer experience development. ##### **Professional Profile – Leadership in Qualitative Research, Active Listening, and Innovation** * Exceptional communication, active listening, and group facilitation skills. * Critical analysis, synthesis, and strategic thinking abilities to solve complex problems. * Ability to inspire confidence, encourage participation, and create inclusive and safe environments. * Results-oriented, creative, and open to continuous learning in research and market trends. * Commitment to professional ethics, diversity, and interdisciplinary collaboration. ###### **Benefits – Growth in Qualitative Research and Marketing, Flexibility, and Innovation** * Competitive salary, bonuses, and recognition for successful projects and innovation in qualitative insights. * Ongoing training, access to certifications, and workshops in qualitative analysis and UX research. * Participation in high-impact projects within commercial strategy and digital transformation. * Hybrid, respectful, diverse work environment focused on well-being and professional development. * Opportunity to collaborate with national and international research leaders.