**Location:** Hybrid – Main office in city with option for remote work **Contract Type:** Permanent **Professional Challenge** Are you inspired to optimize customer experience through innovative technological solutions? We are seeking a proactive, analytical, and digitally transformation–passionate professional capable of leading the management and evolution of our CRM to improve customer retention, satisfaction, and conversion. If you are enthusiastic about designing personalized relationship strategies, driving process automation, and collaborating with cross-functional teams to achieve tangible results, this opportunity is for you. **Responsibilities – CRM Strategy, Implementation, and Process Automation** ----------------------------------------------------------------------------------- * Define and oversee the Customer Relationship Management (CRM) strategy, ensuring alignment with the company’s business objectives. * Manage, configure, and evolve CRM platforms (e.g., Salesforce, HubSpot, or others), adapting workflows and modules to business needs. * Implement marketing, sales, and support automation processes to maximize efficiency and personalization. * Collaborate with marketing, sales, technology, and customer service teams to ensure seamless CRM integration across the digital ecosystem. * Analyze customer data, model segments, and propose actionable loyalty, upselling, and cross-selling initiatives based on actionable insights. * Monitor key relationship, retention, satisfaction, and conversion KPIs, reporting results and areas for improvement. * Design, execute, and lead A/B tests, iterations, and continuous optimizations of CRM campaigns and processes. * Ensure proper management and protection of personal data, guaranteeing compliance with privacy and security regulations. ### **Desired Qualifications – CRM Experience, Relationship Marketing, and Customer Analytics** * University degree in Business Administration, Digital Marketing, Engineering, Information Systems, Communications, or related fields. * Minimum 3 years of proven experience administering and managing CRM platforms in digital or service-oriented companies. * Solid knowledge of tools such as Salesforce, HubSpot, Dynamics 365, Zoho CRM, or other leading market platforms. * Proficiency in customer segmentation methodologies, customer lifecycle management, and multichannel personalization strategies. * Experience in campaign automation, data integration, and CRM workflow development. * Ability to analyze data and translate it into strategic recommendations using dashboards and executive reports. * Sufficient technical English proficiency to operate international platforms, consult documentation, and maintain professional currency. #### **Key Functions – Enhancing Customer Experience and Omnichannel Strategy** * Design data- and customer-intelligence–driven nurturing, activation, and loyalty campaigns. * Optimize the database, ensuring ongoing quality and up-to-date customer information. * Drive adoption of AI-powered tools, scoring models, and automations that enhance commercial performance. * Actively participate in diagnosing, migrating, or implementing new CRM features and versions. * Train and support internal users on correct CRM platform usage and best practices. ##### **Professional Profile – Analytical Mindset, Innovation, and Results Orientation in CRM** * An innovative thinker focused on continuous improvement and excellence in customer experience. * Ability to understand business needs, propose scalable solutions, and lead high-impact CRM initiatives. * Excellent communication skills, empathy, and collaborative capabilities across multiple departments. * Commitment to diversity, equity, and inclusion, as well as sensitivity toward ethical customer data management. * Autonomy, organizational skills, and agility to manage multiple projects simultaneously in dynamic environments. ###### **Benefits – Growth and Digital Innovation Through CRM Management** * Competitive salary commensurate with CRM management and relationship strategy experience and outcomes. * Inclusive culture emphasizing collaboration, professional development, and technological innovation. * Access to continuous training, certifications, and international trends in CRM, data, and digital marketing. * Flexible working hours, hybrid/remote work options, and access to cutting-edge digital tools. * Participation in strategic projects transforming customer experience across the digital ecosystem.