**About the agency** Our client is an independent agency recognized for its innovation in creativity, influencer marketing, PR, and high-impact digital campaigns. With presence in Mexico and Latin America, the agency stands out for promoting talent, celebrating diversity, and fostering a collaborative culture focused on professional development and strategic excellence for leading brands. **Key Responsibilities – Influencer Marketing \& PR Strategy in an Independent Agency** ----------------------------------------------------------------------------------------------- * Design, lead, and execute comprehensive influencer marketing and public relations strategies aligned with national and regional clients’ objectives. * Establish and strengthen long-term relationships with content creators, opinion leaders, media outlets, and strategic partners. * Lead planning and development of multi-platform influencer amplification campaigns (Instagram, TikTok, YouTube, podcast, blogs, etc.), ensuring brand relevance, reach, and positioning. * Negotiate collaborations, strategic alliances, and commercial agreements with influencers, talent networks, and digital media to maximize value and results. * Oversee PR workflow: drafting and distribution of press releases, event organization, digital activations, and media coverage monitoring. * Manage reputation crises and build proactive solutions in coordination with internal teams and external providers. * Analyze key performance metrics from influencer marketing, digital media, and PR campaigns, generating reports, insights, and recommendations for continuous optimization. * Train and support multidisciplinary teams on emerging trends in influencer marketing, digital PR, and management of strategic stakeholders. * Innovate in formats, narratives, selection, and collaboration experiences while maintaining the highest ethical and inclusive standards. ### **Requirements – Senior Experience in Influencer Marketing, PR, and Digital Strategies** * Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, or related field. * Minimum of 10 years of proven experience leading influencer marketing and PR campaigns within creative agencies, digital consultancies, or international companies. * Strong portfolio showcasing successful cases in influencer collaboration strategies, media coverage, brand positioning, and digital reputation management. * Proficiency with specialized tools for influencer marketing, media monitoring, social listening, digital analytics, and collaborative platforms (Heepsy, Upfluence, Meltwater, Brandwatch, etc.). * Advanced English for managing international relationships, negotiation, and global benchmarking. * Superior ability to lead multidisciplinary teams, drive creativity, strategic analysis, and simultaneous project management. * Innovative vision, disruptive thinking, and deep understanding of the digital ecosystem, cultural diversity, and sociological trends. * Demonstrated commitment to inclusion, diverse communication, and social responsibility across all PR and influencer marketing initiatives. #### **Strategic Functions – Leadership, Innovation, and Brand Building in Influencer Marketing \& PR** * Drive brand positioning through authentic partnerships and relevant storytelling with content creators and media. * Develop communication guidelines, best practices, and ethical standards for public relations and influencer campaigns. * Ensure integration between digital PR, influencer marketing, and other communication areas to optimize reach and impact. * Identify potential reputational risks and lead proactive response strategies with empathetic and professional focus. * Promote continuous learning, critical thinking, and talent development within a dynamic and inclusive environment. ##### **Professional Profile – Digital Strategy, Public Relations, Creativity, and Inclusion** * Results-driven professional with strategic mindset and high adaptability to new trends. * Empathetic leader with assertive communication and exceptional negotiation, influence, and team inspiration skills. * Deep knowledge of influencer marketing, digital media, and multichannel storytelling. * Sensitivity to sociocultural diversity and ethical commitment in community management and brand image. * Ability to work under pressure and manage multiple high-profile projects simultaneously. ###### **Location and Benefits – Influencer Marketing \& PR in a Creative Agency** * Location: Mexico City, Colonia Juárez, hybrid model (2 days in-office and 2 Fridays per month at physical office). * Competitive salary commensurate with experience and portfolio, performance incentives and bonuses. * Benefits exceeding legal requirements, major medical insurance, and comprehensive wellness plan. * Creative, diverse, innovative culture committed to inclusion and professional growth. * Opportunity to work with leading brands and multinational-scope projects in an environment of excellence and development.