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PR Director
Negotiable Salary
Indeed
Full-time
Onsite
No experience limit
No degree limit
C 20 de Noviembre 7, 23 de Marzo, 91153 Xalapa-Enríquez, Ver., Mexico
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Description

**Location:** Hybrid – Main office in city with remote work option **Contract Type:** Permanent **Professional Challenge** Are you inspired to build innovative communication strategies and lead corporate reputation in a digital context? If you possess strategic vision, outstanding public relations and crisis management skills, and a passion for brand storytelling, we want to meet you. We are seeking an enthusiastic, proactive individual with strong influence capabilities to drive media presence and strengthen organizational positioning in today’s environment. You will lead multidisciplinary teams, developing and integrating initiatives that enhance institutional image and extend the reach of our core missions. **Responsibilities – Public Relations and Corporate Communication Strategy Leadership** -------------------------------------------------------------------------------------------------- * Design and execute comprehensive public relations plans aligned with business objectives and company culture. * Manage relationships with media outlets, journalists, influencers, and other key stakeholders within the information ecosystem. * Develop and oversee the drafting of press releases, speeches, and key messages for institutional spokespersons. * Monitor reputation and media coverage, proposing improvement actions in response to image opportunities or risks. * Coordinate communications crisis management, leading the response committee and advising senior leadership. * Collaborate with digital marketing, brand management, and human resources teams to strengthen internal and external communication. * Organize events, conferences, and press activities to amplify visibility and sector leadership. ### **Key Requirements – Experience in Public Relations, Institutional Communication, and Crisis Management** * University degree in Communications, Public Relations, Journalism, or related disciplines. * Minimum 8 years’ experience leading PR or external communications functions in corporate environments, agencies, or prominent institutions. * Proficiency in digital and traditional communication strategies, including corporate social media management. * Proven experience in crisis handling and reputation management, with documented examples of successful case resolution. * Excellent writing, editing, and storytelling skills. * Intermediate/advanced English proficiency for international engagement, press communications, and global events. * Availability for hybrid work, with autonomy and results orientation. #### **Essential Functions – Leadership in Reputation Projects, Digital Communication, and Media Relations** * Lead the development and updating of our brand guidelines, communication tone, and institutional image framework. * Foster strategic partnerships with media organizations, opinion leaders, and sector-related institutions. * Supervise the production of institutional content across diverse platforms and audience segments. * Manage media monitoring and evaluate key performance indicators of communication impact. * Train and develop the team in best practices for PR, spokesperson readiness, and constructive dialogue with press and community. * Identify emerging communication trends capable of enhancing notoriety, reputation, and engagement with strategic audiences. * Coordinate budgeting and vendor management for specialized communication and event services. ##### **Ideal Profile – Leadership, Emotional Intelligence, and Strategic Creativity** * Collaborative leadership with ability to motivate and manage interdisciplinary teams. * Skill in building trust-based relationships with internal and external stakeholders. * Innovative vision and commitment to continuous improvement in institutional communication. * Exceptional active listening, diplomacy, and conflict resolution capabilities. * Commitment to diversity, inclusion, and equitable communicative representation. * Strong organizational skills, adaptability, autonomy, and priority management in dynamic environments. ###### **Benefits – Professional Growth in Communication and Public Relations** * Competitive salary and performance-based incentive scheme tied to reputation and impact outcomes. * Ongoing training in communication trends, PR, digital storytelling, and crisis management. * A creative, diverse, and collaborative environment focused on communication excellence. * Flexible working hours, wellness benefits, and hybrid work policies. * Direct involvement in building the reputation of a leading brand in the sector.

Source:  indeed View original post
Juan García
Indeed · HR

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