**Location:** Hybrid – Offices in main city with remote work option **Contract Type:** Indefinite-term contract **Professional Challenge** Are you passionate about contributing to the development of creative teams and enhancing talent within dynamic environments? We are seeking an empathetic, proactive, people-oriented professional with business acumen. As the Human Resources Business Partner for Marketing and Advertising, you will serve as a key reference in talent management, driving an innovative culture aligned with business objectives and digital trends. You will support leaders and teams throughout critical HR processes, facilitating sustainable growth, talent attraction and retention, and organizational development within a creative context. **Key Responsibilities – Talent Management in Marketing and Advertising** -------------------------------------------------------------------------- * Act as a strategic partner for leaders and interdisciplinary teams, advising on HR matters and organizational development. * Promote company culture, ensuring alignment between corporate values and the marketing, advertising, and creative environment. * Design and implement recruitment, selection, and onboarding processes for diverse and specialized talent in digital marketing, communications, and creativity. * Lead performance evaluation processes, continuous feedback, and individual and group development plans. * Manage training, upskilling, and employee well-being initiatives, promoting a differentiated value proposition for creative-sector talent. * Collaborate in defining compensation and benefits policies, salary benchmarking, and strategic talent retention. * Facilitate change management, identify improvement opportunities, and support organizational transformation processes. * Contribute to building inclusive, equitable, and safe environments by managing diversity and inclusion initiatives within the advertising sector. ### **Requirements – Experience and Knowledge in HR for Marketing and Advertising** * University degree in Psychology, Human Resources, Business Administration, Commercial Engineering, Sociology, or a related field. * Minimum 3 years of HR experience, ideally as an HRBP in marketing agencies, advertising firms, digital media companies, or creative enterprises. * Proficiency in recruitment techniques, competency-based selection, and onboarding within agile and digital environments. * Knowledge of objective-based management, performance evaluation processes, and identification of training needs. * Experience designing and implementing organizational culture initiatives, workplace climate programs, and well-being initiatives. * Skills in mediation and conflict resolution, as well as supporting leaders and teams through change processes. * Intermediate English (preferred) and ability to communicate effectively with international teams. * Interest in employer branding trends, employee experience, and digital transformation within the marketing and advertising sector. #### **Essential Functions – Talent Development and Retention for Marketing and Advertising** * Coordinate selection processes for creative, strategic, and managerial positions in digital marketing and communications. * Guide talent planning, potential assessments, and career development, identifying future organizational needs