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Media Director
Negotiable Salary
Indeed
Full-time
Onsite
No experience limit
No degree limit
C 20 de Noviembre 7, 23 de Marzo, 91153 Xalapa-Enríquez, Ver., Mexico
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Description

**Location:** Hybrid – Headquarters and Remote **Contract Type:** Permanent **Opportunity Description** Are you inspired to lead media strategies and enhance brand visibility across digital and traditional environments? We are seeking a strategic, analytical, and results-oriented professional to assume the role of Media Director within our organization. You will have the opportunity to define brand presence, manage cross-media campaigns, and coordinate multidisciplinary teams to maximize impact across various channels. We value innovation, diverse perspectives, and interest in the evolution of the media industry. If you seek a challenge where your strategic vision and execution capability are key, we want to meet you! **Key Responsibilities – Media Strategy, Campaign Management, and Multichannel Optimization** ------------------------------------------------------------------------------------------------- * Develop and lead the comprehensive media strategy (online and offline), aligned with the company’s communication and marketing objectives. * Manage the media budget, ensuring efficient planning, purchasing, and optimization of advertising space across multiple platforms (digital, social, TV, radio, print, OOH, etc.). * Coordinate campaign execution from conceptualization through performance analysis, overseeing internal teams and external agencies. * Monitor proper implementation of guidelines, ensure creative quality, and guarantee timely delivery across each medium. * Analyze campaign data, produce performance reports, and propose continuous improvement actions based on KPIs. * Identify emerging trends, innovation opportunities, and new tools to increase reach and impact of media presence. * Foster integration and collaboration among creative, marketing, and commercial teams to enhance campaign effectiveness. * Promote inclusive representation and audience diversity across all media strategies and executions. ### **Core Requirements – Experience in Media Direction and Digital Strategy** * University degree in Advertising, Communications, Marketing, Digital Media, Business Administration, or related fields. * Minimum 5 years of proven experience in media planning, buying, and management (digital and traditional), as well as execution of integrated campaigns. * Proficiency in programmatic planning and buying tools, social ad platforms, Google Ads, Meta Ads, and data analytics. * Strong negotiation skills with media outlets, vendor management capabilities, audience analysis expertise, and understanding of consumption trends. * Strategic orientation, analytical mindset, and ability to make decisions grounded in measurable outcomes. * Experience leading interdisciplinary teams, effective communication, and collaboration with creative, marketing, and technology professionals. * Continuous engagement with media trends, advertising innovation, integration of new formats, and optimization of digital environments. #### **Daily Responsibilities – Leadership Across Multiplatform Media and Team Coordination** * Supervise campaign implementation across digital, social, and traditional media, ensuring consistency and reach for each execution. * Analyze results, optimize campaigns in real time, and generate executive reports to support strategic decision-making. * Manage relationships with agencies, media outlets, vendors, and strategic alliances to maximize advertising investment. * Support development of content and creative strategies alongside the branding and digital communications team. * Encourage ongoing team training, learning, and upskilling in media tools and best practices. ##### **Additional Requirements – Adaptability, Innovation, and Results Focus** * Availability for hybrid work, combining office presence, media meetings, and remote collaboration. * Participation in the selection process: submission of an updated CV, verifiable references, and completion of practical case studies focused on media strategy. ###### **Benefits – Strategic Growth, Innovation, and Collaborative Culture** * Competitive salary, private health insurance, and flexible benefits package. * Ongoing training in media trends, digital tools, and strategic leadership in communications and marketing. * A collaborative, creative, diverse, and learning-oriented work environment that encourages experimentation with new media solutions. * Opportunities for professional growth into senior leadership roles, expansion into new markets, or specialization in media innovation.

Source:  indeed View original post
Juan García
Indeed · HR

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