**Location:** Hybrid – Headquarters and Remote **Contract Type:** Permanent **About the Opportunity** Embark on a stimulating professional challenge as a Brand Planner on our team, actively contributing to building, growing, and solidifying our brand’s position in international markets. We seek passionate, analytical, and creative individuals capable of aligning brand strategies with business objectives and trends within a dynamic environment. Inspire innovation and reinforce brand identity through strategic planning. **Brand Planner Responsibilities – Brand Strategy & Market Analysis** ----------------------------------------------------------------------------------- * Develop and execute strategic brand plans, ensuring consistency across all touchpoints and alignment with business values. * Conduct market research, trend analysis, and competitive monitoring to identify branding positioning and optimization opportunities. * Collaborate with cross-functional teams (creativity, marketing, communications, and sales) to define key messages, brand territories, and distinctive brand experiences. * Establish and measure key performance indicators (KPIs) to evaluate brand impact and perception, proposing actions for continuous improvement. * Contribute to developing strategic briefs for advertising campaigns, product launches, and activations, ensuring relevance and effectiveness. * Foster an inclusive culture within the team, valuing and promoting diverse perspectives in brand building. * Prepare reports, presentations, and insights to inform leadership and internal stakeholders. ### **Requirements – Profile and Skills for Brand Planner** * University degree in Marketing, Communications, Advertising, Business Administration, or related fields. * Minimum 3 years of experience in brand planning, strategy, consulting, or analysis within agency or corporate environments. * Demonstrated ability to analyze data, extract actionable insights, and translate them into innovative branding strategies. * Excellent verbal and written communication, presentation skills, and critical thinking. * Experience collaborating with cross-functional teams and managing multiple projects simultaneously. * Proactive attitude, results orientation, and motivation to drive brand recognition and positioning. * Advanced English proficiency; additional languages are valued. * Commitment to diversity, equity, and inclusion across all aspects of the role. #### **Daily Responsibilities – Brand Planning & Strategic Optimization** * Conduct ongoing research on brand perception and brand experience. * Prepare and facilitate workshops, focus groups, and creative processes to integrate insights into initiative development. * Monitor branding metrics and review progress of ongoing projects. * Encourage collaboration and open communication among related departments. * Maintain up-to-date documentation of strategic actions, outcomes, and key learnings. ##### **Additional Requirements – Career Opportunity in Branding** * Availability to work in a hybrid arrangement. * Completion of internal selection processes, including analytical, creative, and technical interviews. ###### **Benefits – Career as a Brand Planner: Development, Inclusion & Progression** * Competitive salary, flexible compensation plan, and social benefits from day one. * Professional development opportunities and ongoing training in branding, digital marketing, and leadership. * A diverse, inclusive, and collaborative work environment where every talent is valued. * Join an international team working on innovative projects with high brand visibility.