**About the agency** Our client is an independent agency with over a decade of experience creating high-impact campaigns, 360° creative solutions, and relevant content for leading brands in Mexico and Latin America. Our approach is based on innovation, strategic thinking, sustainable growth, and a strong commitment to diversity, inclusion, and the development of creative talent. **Main Responsibilities – Senior Creative Copywriter for Independent Agencies** -------------------------------------------------------------------------------------------- * Develop creative concepts and disruptive messages for multichannel advertising campaigns (ATL, BTL, digital, social media, branded content). * Generate original ideas and effective storytelling for brand launches, activations, and integrated strategies. * Write copies, scripts, slogans, claims, manifestos, and presentations with a strategic vision and coherent narrative. * Collaborate with art, strategy, account, and planning teams to ensure the quality and relevance of conceptual proposals. * Interpret client briefs, identify insights, and transform needs into meaningful messages and measurable results. * Supervise the adaptation and localization of messages across different formats and platforms, ensuring tone and voice consistency. * Participate in brainstorming sessions, pitches, and presentations with national and international clients. * Research creative, cultural, and digital trends to innovate in language, formats, and narrative resources. * Promote and uphold standards of inclusive communication, gender equity, and responsible creativity across all executions. ### **Requirements – Senior Experience in Advertising Copywriting** * Completed bachelor's degree in Communications, Advertising, Literature, Marketing, or related field. * Minimum of 10 years of proven experience as a copywriter in independent advertising agencies, multinational agencies, or creative studios. * Strong portfolio featuring award-winning campaigns and examples of strategic creative thinking for high-profile brands. * Proficiency in writing copy for digital, audiovisual, radio, print, outdoor, and social media formats. * Experience working within multidisciplinary teams and on fast-paced, creatively demanding projects. * Excellent oral communication skills, argumentation, and ability to present and defend ideas to clients and internal teams. * Advanced English required for writing, briefing comprehension, and collaboration with international partners. * Resilience, self-management, and focus on measurable results (engagement, awareness, conversion). * Demonstrated commitment to diversity, inclusion, and equity in creative and workplace processes. #### **Key Functions – Creative Strategy, Multiformat Storytelling, and Collaborative Leadership** * Lead the development of concepts, messages, and creative executions from start to finish. * Propose distinctive ideas that align with each brand’s and project’s objectives. * Supervise and provide feedback to junior copy teams and trainees. * Participate in internal workshops and training sessions to improve creative practices and inclusive language. * Foster a culture of innovation, bias-free creativity, and respect in the workplace. ##### **Professional Profile – Strategic Creativity, Innovation, and Inclusion** * Disruptive thinking, integrated vision, and genuine passion for advertising creativity. * Ability to provide strategic value, identify opportunities, and solve complex communication challenges. * Empathy, leadership, autonomy, and attention to detail in proposals and deliverables. * Adaptability to change, proactivity, and continuous updating on cultural and digital trends. * High sensitivity toward diverse, inclusive, and responsible communication. ###### **Location and Benefits – Senior Copywriter at an Independent Agency** * Location: Mexico City, Colonia Juarez, hybrid model (2 days per week in office and 2 Fridays per month). * Competitive compensation aligned with experience and portfolio, including incentive schemes. * Benefits exceeding legal requirements, major medical insurance, and comprehensive wellness programs. * Collaborative culture, opportunities for continuous training, and career development in creativity. * Inclusive, diversity-safe work environment focused on the authentic growth of creative talent.