**Changan Xalapa Digital Content Creator** **Has Your University Story Ended and Is Your Professional Career About to Begin Its Best Chapter?** At **Changan Xalapa**, we believe every vehicle has a story—and every customer, a unique connection. We’re looking for the person who will become the **digital voice and heart** of our brand: a **Digital Content Creator**—**dynamic, resilient, and insatiably curious**. If you’ve just completed your university journey and are seeking a place where your creativity, passion for connection, and energy can serve a meaningful purpose, this is your opportunity to start on the right foot. Here, you won’t be a spectator—you’ll be the architect of the conversations that build our online community. **Your Responsibilities (Where Learning Transforms into Impact)** Guided by our team, you’ll take center stage in bringing our digital presence to life: * **Content Creation:** Develop, schedule, and publish creative and relevant content (text, images, video) reflecting Changan Xalapa’s essence across **Instagram, Facebook, and TikTok**. * **Conversation Management:** Serve as the first point of contact with our community—responding to comments and messages warmly and professionally, fostering a positive and approachable space. * **Brand Eyes and Ears:** Monitor digital trends, industry conversations, and the performance of our posts to identify engagement opportunities. * **Campaign Support:** Collaborate in executing digital campaigns, contests, and partnerships to promote new products, events, and specialty coffee culture. * **Emerging Analyst:** Help collect and organize basic metrics (reach, engagement, growth) to understand what resonates with our audience. **The Profile We Seek (Your Attitude Is Our Top Priority)** We’re not looking for an expert with years of experience. We’re looking for **someone like you**, ready to begin: * **Recent Graduate:** Degree in **Marketing, Communications, Advertising, Graphic Design, Public Relations, or related fields**. * **Essential Skills:** * **Exceptional communication:** You write clearly, accurately, and with personality. * **Creativity and attention to detail:** You notice aesthetics, visual consistency, and how to tell compelling stories. * **Organization:** You can manage a content calendar and juggle multiple tasks. * **The Attitude That Changes Everything (Most Important):** * **Resilience:** You see every piece of feedback and every challenge as an opportunity to improve—you don’t give up easily. * **Hunger to Learn:** You possess genuine curiosity about digital marketing, social media, and the world of specialty coffee. You raise your hand to ask questions and make suggestions. * **Dynamism and Proactivity:** You’re energetic, adapt readily to change, and constantly seek ways to do things better. * **Passion for Connection:** You’re excited by the idea of building and nurturing an authentic community around a brand. We understand that the first step defines the path forward—which is why we offer an environment designed for you to thrive: Employment Type: Full-time, Indefinite Term Work Location: Av. 20 de Noviembre 560, Álvaro Obregón, 91066 Xalapa-Enríquez, Ver. Employment Type: Full-time Salary: $8,370.00 per month Benefits: * Complimentary uniforms Work Location: On-site employment