Content Coordinator

Description

Position Summary: Develop, optimize, and oversee strategic digital and offline content to generate leads, strengthen brand positioning, and ensure message consistency. Key Highlights: 1. Content strategy and planning aligned with SEO and business objectives. 2. Creation and optimization of digital and offline content. 3. Collaboration on crisis management and sensitive communication guidelines. **Content Coordinator** **Department** Inbound Marketing / Content / SEO / Communications **Position Objective** Develop, optimize, and oversee strategic digital and offline content that supports lead generation, brand positioning, and conversion—ensuring message consistency across regular operations as well as sensitive or crisis communication scenarios. **Main Responsibilities** **Content Strategy and Planning** Define and execute a content strategy aligned with SEO, inbound marketing, business goals, and brand guidelines. Translate insights from search intent, digital performance, and commercial needs into actionable content plans. Participate in defining content architecture—including landing pages, topic clusters, and institutional narratives. **Creation and Optimization of Digital Content** Write, edit, and optimize digital content such as landing pages, blog posts, program fact sheets, sales materials, and FAQs—with a focus on conversion. Apply best practices in copywriting, on-page SEO, and UX writing to improve performance metrics including CTR, engagement, and conversion rate. **Offline Content Development** Create and adapt content for offline materials—including brochures, flyers, and institutional documents—ensuring consistency with digital messaging and appropriate adaptation to target audience, channel, and usage context. **Crisis Manual and Sensitive Communication** Collaborate on the creation, updating, and implementation of the crisis manual. Develop core messaging, define communication tone, and establish response protocols for various scenarios—ensuring message consistency and control during critical situations. **SEO and Performance** Integrate strategic keywords based on search intent and collaborate cross-functionally with SEO, development, and UX/UI teams. Optimize existing content and analyze its impact on organic traffic, lead generation, and conversions. **Coordination and Leadership** Mentor and provide feedback to junior copywriters and external vendors, ensuring adherence to brand guidelines, institutional tone, and editorial quality standards. Collaborate with Performance, CRM, Digital Media, and Contact Center teams. **Campaign and Channel Support** Adapt and validate content for paid campaigns, email marketing, and automated workflows—ensuring consistency across all touchpoints, from initial ads through follow-up messages and supplementary materials. **Required Technical Knowledge** Persuasive copywriting, SEO (on-page and search intent), UX writing, conversion funnel management, institutional writing, and fundamentals of crisis communication. Proficiency with tools such as Search Console, Semrush, Ahrefs, AnswerThePublic, and CMS platforms like WordPress or HubSpot. **Required Profile** **Experience** 3–5 years in digital copywriting roles, with experience in conversion-focused content and inbound marketing projects. Experience in the education sector, institutional communications, or managing sensitive messaging is desirable. **Skills** Strategic thinking, excellent writing and synthesis ability, adaptability of tone to context, organizational skills, priority management, and collaborative work capabilities.