Graphic Designer - Content and Marketing

Description

Job Summary: We are seeking a creative and proactive Graphic Designer to strengthen a restaurant’s identity by visually communicating its essence and supporting digital and print marketing strategies. Key Highlights: 1. Corporate identity creation and comprehensive branding. 2. Social media graphic content design and video editing. 3. Opportunity to optimize creative processes with AI tools. Position: **Graphic Designer \- Content and Marketing / Restaurant** We seek a creative, proactive, and design- and gastronomy-passionate individual capable of conveying the restaurant’s essence through attractive visual pieces that connect with customers and reinforce the brand’s presence across digital and print media. **Main Responsibilities and Work Areas** * **Corporate Identity:** Logo creation and comprehensive branding. * **Advertising/Digital Design:** Flyers, posters, banners, social media content, and advertisements. * **Editorial Design:** Magazine, book, and catalog design. * **Packaging:** Product packaging and container design. **Key Skills** * **Creativity and Critical Thinking:** Ability to solve visual problems. * **Technical Software Proficiency:** Mastery of tools such as Adobe Photoshop, Illustrator, and InDesign. * **Technical Knowledge:** Understanding of color theory, typography, layout, and composition. * **Communication:** Ability to collaborate with clients and understand their needs. **Job Objective** To design and develop graphic and visual materials that reinforce the restaurant’s identity, enhance customer communication, and support digital and print marketing strategies—ensuring a professional, attractive, and brand-aligned image. **MAIN RESPONSIBILITIES** Designing social media graphic content (posts, reels, stories, ads), as well as developing and adapting materials for in-restaurant use. Video editing for digital content (primarily short-form). Adapting and updating existing materials (menus, promotions, signage). Preparing files for print (correct use of formats, resolution, bleed, etc.). Ensuring visual consistency and alignment with each brand’s identity. Optimizing creative processes using AI tools. **PR Functions** **IDEAL PROFILE** Interest in design trends, social media, and digital content. Ability to work agilely and efficiently while maintaining attention to detail and quality. Creative, with strong visual judgment and aesthetic sensitivity. Ability to consistently respect and apply brand guidelines. Organizational skills and efficient file management. Ability to adapt to different brand styles. **TECHNICAL REQUIREMENTS** Proficiency in Adobe Illustrator (mandatory), including ability to edit and adapt complex files and prepare print-ready materials. Proficiency in Premiere and/or After Effects for video editing. Proficiency in Photoshop. Knowledge of print and graphic production formats. Experience creating social media content. Use of AI tools applied to design. **PLUS (DESIRED)** Experience in the restaurant industry. Knowledge of motion graphics or basic animation. Knowledge of photography. **Monthly Salary:** $15,000\.00 MXN Comprehensive medical insurance (major and minor medical expenses) Position Type: Full-time Work Mode: On-site