Community Manager

Description

Job Summary: We are seeking a creative, strategic, and organized individual to communicate the essence of our school and connect with the community through commercial and educational content. Key Highlights: 1. Creative and dynamic environment 2. Access to internal classes and training 3. Creative freedom and professional development At The Cake School, we seek a creative, strategic, and organized person to help us communicate the essence of our school and connect with our community through content that serves both commercial intent and educational value. **Candidate Profile We Seek** We are looking for someone who: * Understands digital trends and viral content * Can record and edit dynamic content for social media * Focuses on marketing and conversion * Is organized and proactive * Possesses excellent writing and communication skills * Appreciates visual aesthetics and branding * Has an interest in gastronomy, baking, or creative education (a plus) **Responsibilities** **Content Creation** * Monthly content planning * Development of Reels, Stories, and carousels * Recording of classes, processes, and institutional content * Vertical-format video editing * Coverage of events, masterclasses, and classes **Strategy and Marketing** * Development of content across five pillars: Informative, Educational, Value Proposition, Commercial, Experience/Testimonial * Ongoing research into trends and viral hooks * Support for enrollment campaigns and promotions **Social Media Management** * Management of Instagram, Facebook, and TikTok * Basic response to messages and comments * Scheduling and calendarization of posts * Monitoring of metrics and performance **Requirements** * Prior experience as a Community Manager or Content Creator * Proficiency in: CapCut, Canva, Meta Business Suite, Instagram/TikTok * Basic knowledge of digital marketing * Strong spelling and writing skills * Availability for in-person recordings * Desirable: Photography/video skills and graphic design **What We Highly Value** * Initiative * Visual taste * Adaptability * Commercial creativity * Organization * Ability to execute ideas quickly **Schedule and Work Mode** * In-person / hybrid (depending on activities) * Hours to be determined * Location: Plaza Las Brisas, Tijuana **What We Offer** * Creative and dynamic environment * Access to internal classes and training * Participation in real productions * Growth within the brand * Creative freedom and professional development Workplace: On-site employment