Digital Marketing Manager

Description

DESCRIPTION **DIGITAL MARKETING MANAGER** **Work Location:** Naucalpan **Salary:** $40,000 to $60,000 gross monthly **Schedule:** Monday to Friday, 9:00 a.m. to 6:00 p.m. ***Experience in service marketing (consulting, human resources, technology, finance, education, healthcare, or business services).*** **A leading Human Capital company is seeking:** **Digital Marketing Manager** **Responsibilities:** * Design and execute Performance Marketing strategies focused on lead generation and commercial growth. * Manage and optimize advertising budgets across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. * Analyze key performance indicators (ROI, CPA, CAC, CTR, LTV) to maximize results. * Design, implement, and optimize conversion funnels, landing pages, and marketing automation. * Coordinate external agencies and internal teams to ensure achievement of objectives and KPIs. * Identify new market opportunities through benchmarking and trend analysis. * Monitor institutional campaigns, internal communications, and strategic group projects. **Profile:** * Completed Bachelor’s degree in Marketing, Communications, Advertising, Digital Business, or related field. * Minimum 4 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing. * Advanced proficiency in Google Ads, Meta Ads, and LinkedIn Ads. * Advanced knowledge of Google Analytics 4 and Google Tag Manager. * Experience with CRM systems and marketing automation tools such as HubSpot, Salesforce, or similar. * Strong results orientation and data analysis skills. * Experience leading teams or coordinating external agencies. **Salary and Benefits:** * Competitive base salary. * Statutory benefits. * Life insurance. * Minor medical expense insurance. * Savings fund. * Professional growth opportunities. * Involvement in high-impact strategic projects. **Interested Candidates:** If you are interested and meet the profile requirements, apply through this channel and join a team focused on innovation, growth, and results. REQUIREMENTS **Education** * Completed Bachelor’s degree in Marketing, Communications, Advertising, Digital Business, or related field. **Experience** * 4 to 6 years in Digital Marketing, Performance Marketing, advertising agencies, or B2B services. * Experience managing advertising investment budgets (PPC). * Experience in lead generation and monetization of digital campaigns. * Experience developing funnels or conversion paths.