**Objective:** Responsible for helping the team interpret results, derive insights, and communicate findings to a broad set of business stakeholders, as well as identifying potential focus areas for testing across the customer acquisition funnel (e.g., landing pages, application forms). Additionally responsible for implementing tracking codes, algorithms, UTM parameters, and pixels for accurate measurement. This position requires strong expertise in Google Analytics, including reviewing and interpreting digital marketing data. **Experience and knowledge in:** 1. Experience in **digital marketing data analysis** 2. Strong experience analyzing data using Google Analytics 3. Advanced experience in tagging and pixel implementation 4. Experience managing teams *Desirable:* 1. Experience with Adobe Analytics 2. Experience in the banking sector 3. Experience managing marketing agencies and budgets **Years of experience:** 4–5 years in a similar role (Digital Marketing Data Analysis) **Work arrangement:** Hybrid model, based in Mexico City, Benito Juárez (1–2 days per week onsite) **Benefits:** * Comprehensive family medical insurance * Life insurance * Savings fund * Credit union * Grocery vouchers * Vacation bonus, year-end bonus, and paid vacation days * Profit-sharing bonus * Performance bonus * And other additional benefits **\*Please submit your application with all information in uppercase letters\***