Digital Media Analyst

Description

Job Summary: Digital Media Analyst responsible for executing, monitoring, and optimizing digital campaigns on Meta and Google to generate leads and meet targets. Key Highlights: 1. Focus on lead generation and lead quality. 2. Continuous campaign monitoring and optimization. 3. Working with metrics and reports for results control. **INDE México**, a developer with presence in Jalisco and Los Cabos, is seeking a ***Digital Media Analyst*** **Job Objective** Execute, monitor, optimize, and adjust digital campaigns on Meta and Google based on guidelines defined by the Commercial Intelligence and/or Marketing Management, focusing on lead generation and lead quality, as well as achievement of lead, appointment, and site visit targets per development. **Responsibilities** Launch campaigns on Meta Ads and Google Ads based on pre-defined strategies, audience segmentation, ad copy, budgets, and guidelines. Conduct daily performance tracking of active campaigns. Perform operational adjustments and continuous optimizations to improve campaign results. Monitor key metrics including leads, appointments, site visits, cost per lead, CTR, CPC, reach, clicks, and overall campaign behavior. Track lead quality, considering their progression through the sales funnel. Identify performance fluctuations, pinpoint areas for improvement, and propose tactical adjustments. Generate periodic reports using company-defined KPIs and present relevant findings. Maintain organization and control over naming conventions, campaign structures, segmentation, audiences, and budgets. Ensure campaigns remain active, correctly segmented, and aligned with each development’s objectives. Track and monitor results per development. Support review of audiences, segmentation tests, ad formats, and messaging lines from a performance perspective. Promptly alert on declines in lead quality, low performance, or deviations from targets. **Required Profile** Experience managing campaigns on Meta Ads and Google Ads. Primarily operational profile, oriented toward execution and monitoring. Focus on lead generation and prospect quality—not just volume. Ability to work with metrics, reporting, and results control. Organization, attention to detail, and timely follow-up. Ability to implement changes quickly and accurately. Capacity to work under objective-driven and monthly target-based conditions. Desirable experience in the real estate sector or in lead-generation campaigns. **Desired Knowledge** Meta Business Suite / Ads Manager Google Ads Interpretation of digital metrics Excel or Google Sheets Report creation Sales funnel analysis Lead quality tracking and campaign-level performance monitoring **Compensation Structure** Base salary of $12,000 net monthly, **Monthly bonus of up to $8,000 net**, contingent upon achieving performance objectives tied to lead generation and quality, as well as progress toward lead, appointment, and site visit targets per development. **Work Schedule** On-site, full-time, Monday to Friday from 9:00 AM to 2:00 PM and from 3:00 PM to 6:00 PM; Saturday from 9:00 AM to 1:00 PM. **Application** Interested candidates should apply through this channel. Employment type: Full-time, indefinite term Salary: $12,000\.00 \- $20,000\.00 per month Workplace: On-site employment