Content Marketing Manager

Description

Job Summary: HUMO is seeking a Content Marketing Manager to design, lead, and optimize content strategies that drive engagement, positioning, and conversion. Key Highlights: 1. Design, lead, and optimize content strategies with business impact. 2. Lead creative teams and ensure content quality. 3. Develop SEO content strategies and optimize for search engines. **Content Marketing Manager** Company: **HUMO.SC. www.humo.sc** Location: Guadalajara, Jalisco (on-site) Position Type: **Full-time** Department: **Strategy / Content** **Job Description** At HUMO, we are looking for a Content Marketing Manager capable of designing, leading, and optimizing content strategies that drive engagement, positioning, and conversion. This role is responsible for connecting content, strategy, and business outcomes, ensuring every piece serves a clear purpose within the funnel. We are not looking for a social media poster. We seek someone who builds content systems that deliver measurable value and results. **Key Responsibilities** **Content Strategy** * Design content strategies aligned with business objectives. * Define content pillars per brand. * Build content funnels (awareness → conversion). **Editorial Planning** * Create and oversee editorial calendars. * Ensure consistent messaging across all channels. * Adapt content per platform (IG, FB, TikTok, LinkedIn, website, email). **Creative Direction of Content** * Supervise copy, narrative, and storytelling. * Ensure alignment with brand voice. * Collaborate with design and audiovisual teams. **SEO & Web Content** * Develop SEO content strategies. * Optimize content for search engines. * Coordinate blogs, landing pages, and web content. **Analysis and Optimization** * Measure content performance: * engagement * traffic * conversion * Adjust strategies based on data. **Team Coordination** * Lead CMs, writers, and the creative content team. * Ensure content quality and on-time delivery. **Job Objective** * Generate business-impacting content * Increase engagement and reach * Improve content conversion * Elevate the strategic quality of the department **KPIs** **Engagement** * Engagement rate * Interaction time **Reach** * Organic growth * Reach per piece **Conversion** * Leads generated from content * CTR * Conversion rate **SEO** * Organic traffic * Keyword rankings **Operational** * Calendar adherence * Content quality (approval rate) **Key Competencies** **Strategic** * Funnel thinking * Business acumen * Content planning **Creative** * Advanced storytelling * Copywriting * Content direction **Analytical** * Metric interpretation * Data-driven optimization **Operational** * Organization * Team management * Disciplined execution **Credentials and Certifications** **Mandatory** * HubSpot Content Marketing Certification * Google Analytics 4 Certification * SEO Certification (SEMrush, Ahrefs or similar) * Copywriting Certification * Inbound Marketing Certification (HubSpot) * UX Writing Certification * Advanced storytelling courses **Requirements** * 3–6 years in content marketing * Agency experience (verifiable) * Experience leading teams * Proven case studies demonstrating content-driven results Please submit an updated CV with a recent photo. Position Type: Full-time, Indefinite-term, Project-based or Fixed-term, Seasonal Contract Duration: 6 months Salary: $15,000.00 – $18,000.00 per month Benefits: * Education support * Salary increases * Free beverages * Company parking * Free parking * Option for indefinite-term contract * Referral program * Life insurance Workplace: On-site employment