**Position Objective:** Investigate, identify, and qualify prospects with high conversion potential through prospecting strategies, market analysis, and buyer persona profile documentation. The purpose is to contribute to demand generation by optimizing the quality and maturity of leads transferred to the sales team. **Key Responsibilities:** **1\. Research and documentation of buyer personas and target segments** * Research and document buyer persona profiles according to the company's portfolio. * Analyze behaviors, needs, challenges, and motivations of target segments. * Document findings in structured sheets and share them with Marketing and Sales teams. * Identify sectors and subsectors with higher business potential using reliable sources (databases, portals, professional networks, etc.). * Detect market changes or emerging customer behavior trends. * Participate in strategic sessions to align findings with demand generation campaigns. **2\. Building and maintaining prospect databases** * Create and keep updated databases of qualified prospects. * Register and classify contacts within the CRM based on interest level, industry, job title, company size, and location. * Ensure data integrity, quality, and standardization. * Remove outdated or duplicate information. * Implement continuous update mechanisms (lists, validations, automations). * Generate reports on growth, segmentation, and quality of the prospect database. * Propose new information sources or automation tools. **3\. Lead qualification and analysis** * Define qualification criteria (MQL, SQL) together with marketing and sales teams. * Assess each prospect’s potential conversion level through data analysis, interactions, and interest signals. * Assign scores or labels (lead scoring) and provide contextual information to the sales department. * Monitor lead progression and produce qualification efficiency reports. **4\. Initial multichannel prospecting** * Implement multichannel tactics (cold calls, personalized emails, LinkedIn messages) aimed at generating MQLs. * Write and execute messages focused on value and potential customer needs. * Record all interactions in the CRM and evaluate each channel’s effectiveness. * Adjust messages and strategies with marketing based on market feedback. **5\. Coordination with Sales Department** * Verify that leads meet qualification criteria before being handed over. * Document all relevant information in the CRM. * Maintain constant communication with the sales team to provide feedback on lead quality. * Conduct periodic review meetings and suggest improvements in the Marketing–Sales flow. * Follow up on delivered leads to assess results and effectiveness. **6\. Market intelligence generation** * Analyze trends, competitive movements, and environmental changes. * Identify business opportunities, gaps, or emerging sectors. * Generate market intelligence reports and insights to support decision-making. * Keep an updated dashboard or repository of competitive intelligence. **Job Requirements** * Education: Bachelor’s degree in Marketing, International Business, Administration, or related fields. * Experience (desirable): Previous experience in sales, prospecting, or roles related to lead generation. * Knowledge and Tools: Familiarity with CRM tools (Salesforce, HubSpot, NetSuite, etc.) and prospecting techniques. * Languages (desirable): Intermediate English Job type: Full-time Salary: $12,000.00 - $14,000.00 per month Benefits: * Gym discount * Major medical insurance * Vision insurance * Dental insurance * Additional vacation days or paid leave * Grocery vouchers Application question(s): * Monthly salary expectation Work location: Hybrid remote in 45645, Las Varitas, Jal.