Market Intelligence Analyst

Description

Job Summary: We are seeking a Market Intelligence Analyst with an analytical and commercial profile to generate business opportunities and transform data into leads for the sales team in the industrial sector. Key Highlights: 1. Generate business opportunities in the industrial market. 2. Transform databases into potential customers (leads). 3. Analyze the industrial market potential and monitor trends. **Market Intelligence Analyst** **Job Objective:** At Briggs Equipment, we seek an analytical and commercial professional responsible for generating business opportunities in the regional industrial market. Your mission will be to transform databases into leads (potential customers) to provide them to the sales team. **Requirements:** Education: Bachelor’s degree in Marketing or related field. Essential Technical Knowledge: * Solid knowledge of statistical analysis and market research. * Proficiency in SQL and data visualization tools (Power BI, Tableau, or Qlik). * Ability to collect and structure information from various digital sources. * Advanced proficiency in Excel. Experience: Minimum 3 years in a similar role, preferably focused on the industrial or commercial sector. Language: Technical English for the area. **Main Responsibilities:** * Analyze the industrial market potential in the region (manufacturing sector, logistics, distribution centers, industrial parks, etc.). * Analyze databases to extract commercially valuable information. * Create databases, reports, and dashboards. * Monitor market strategies, strengths, and weaknesses, evaluating trends and risks in the market. * Lead generation: evaluate and qualify potential prospects (identifying need and purchase timing). **We Offer:** * Competitive salary and above-average benefits. * Direct employment with the company, 100% IMSS coverage. * Working hours: Monday to Friday, 9:00 a.m. to 6:00 p.m. * Meal vouchers. * Savings fund. * Year-end bonus exceeding legal requirements. * Profit-sharing (PTU). **Work Location:** Av. Obreros de Cananea, Col. Constitución, Zapopan, Jal.