Creative Copywriter

Description

***AMCO is a pioneer company in educational innovation, offering learning systems, educational technology, consulting, and training services to private schools in over 14 countries. With more than two decades of leadership in the industry, AMCO continues transforming the future of education.*** **We are looking for:** Creative Copywriter **Position Objective:** Develop brand messaging and create memorable, distinctive, and educationally aligned names for AMCO’s learning products and solutions. You will be responsible for conceiving strong creative concepts that resonate with key audiences (parents, teachers, school administrators), generate value, and position AMCO as a leader in educational innovation. **Key Responsibilities:** * Create names for new educational products, programs, platforms, or learning experiences aligned with AMCO’s DNA. * Develop product messaging: what it is, what it does, how it transforms, who it helps, and how to communicate it clearly and emotionally. * Design unique value propositions for each solution and help connect pedagogical benefits with real-world outcomes. * Build brand narratives and storytelling for catalogs, launches, social media, commercial pitches, and educational content. * Actively participate in ideation processes with innovation, marketing, design, and content teams. * Translate complex concepts into simple, engaging messages aligned with AMCO’s values. * Research trends in education, technology, and communication to enrich messaging and differentiate proposals. **Profile Requirements:** * Degree in Advertising, Communications, Branding, Marketing, or Literature. * Proven experience in naming, brand development, commercial messaging, or storytelling for products. * Preferred: Intermediate or advanced English proficiency. * Ability to generate ideas with a pedagogical, emotional, and commercial focus. * Prior experience in education, technology, innovation, or culture sectors (preferred). * Ability to collaborate effectively and present ideas clearly and thoughtfully. * Strategic creativity: capable of aligning ideas with brand purpose and business objectives. ***Work Location:*** *Granja City, Zapopan, Jalisco* Employment Type: Full-time Benefits: * Complimentary beverages * Major medical expense insurance * Life insurance * Discounted cafeteria service Application Question(s): * Do you have easy access to the work location? (Granja City, Zapopan, Jalisco) * What is your expected gross monthly salary? * Do you have experience in naming, brand development, and storytelling for products? Education: * Completed Bachelor’s degree (Preferred) Workplace: On-site employment