Performance Manager/Digital Trafficker

Description

Job Summary: Manage and optimize digital advertising campaigns to maximize return on investment, drive traffic, and achieve business objectives. Key Highlights: 1. Continuous campaign optimization to maximize ROI. 2. Collaboration with marketing, design, and content teams. 3. Data analysis and creation of strategic reports. Manage, optimize, and monitor digital advertising campaigns across various platforms to maximize advertising ROI, generate high-quality traffic, and support the company's business objectives. Key Responsibilities: Plan, implement, and manage digital advertising campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, and others. Monitor campaign performance using key metrics (CTR, CPC, CPA, ROAS, conversions, etc.). Continuously optimize campaigns to improve results and maximize return on investment. Configure and manage measurement and tracking tools such as pixels, conversions, and tags. Analyze data and produce performance reports with insights and strategic recommendations. Conduct A/B tests on ads, audiences, and creatives to improve campaign performance. Coordinate with marketing, design, and content teams to ensure proper campaign execution. Stay updated on trends, tools, and changes in digital advertising platforms. Requirements: Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, Engineering, or a related field. Experience managing digital advertising campaigns and media buying. Proficiency in digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, etc.). Experience analyzing metrics and optimizing performance campaigns. Familiarity with digital analytics tools (Google Analytics, Data Studio, or similar). Strong analytical skills, results orientation, and data-driven decision-making ability. Skills: Analytical thinking Results orientation Organization and follow-up Teamwork Ability to interpret data and develop optimization strategies. -Requirements- Minimum education: Higher education – Bachelor’s degree 3 years of experience Age: 25 years or older Knowledge: Analytical ability, Results focus, Facebook Ads, Google Ads, Investments, Digital marketing, Platforms, Digital advertising, Tracking, Performance Keywords: productivity, productivity, yield, performance, online