Job Summary: Toka Internacional is seeking a Marketing Analyst to optimize paid and owned media campaigns, maximize results, and manage the budget. Key Highlights: 1. Daily optimization of paid and owned media campaigns 2. Data analysis and proficiency with key tools 3. Testing and continuous improvement for strategic decision-making Toka Internacional, a company specializing in electronic payment solutions, is looking for Marketing Analyst Objective: Ensure daily execution and optimization of paid media and owned media campaigns to maximize results (leads/sales/ROAS), while maintaining budget control, tracking quality, and speed of experimentation. Requirements: Completed bachelor’s degree Data analysis capability Proficiency with tools (Excel, SQL, Google Analytics) Key Responsibilities • Implementation and operation of campaigns (Meta/Google/TikTok/LinkedIn, depending on your mix): creation, configuration, tags, audiences, objectives, creatives. • Continuous optimization: bidding, budgets, segmentation, placements, structure, exclusions, frequency/fatigue control. • Budget and pacing management: ensure spending aligns with the plan and monthly/weekly targets. • Testing and improvement: implement the A/B testing plan proposed by the leader. • Performance monitoring and alerts: detect CR drops, tracking issues, rejected ads, CPM changes, etc. • Operational reporting: weekly reports with insights and next steps (to support strategic decision-making by the leader). Offer: Salary: $18,000 gross per month Meal vouchers: $1,200 per month Statutory benefits Savings fund Working hours: Monday to Friday, 9:00 am to 6:00 pm Work location: Andares, Zapopan, Jalisco . -Requirements- Minimum education: Higher education – Bachelor’s degree 3 years of experience Knowledge: Google Analytics Keywords: online