At Blue Phoenix Brands, we are dedicated to incubating and growing iconic brands. We currently manage over 15 brands and hundreds of products in our catalog. Our primary distribution channel is online: DTC through our websites, Amazon, Mercado Libre, Liverpool, and Coppel. We are expanding and seeking an **SEO Specialist**, who will be responsible for leading and executing the company's comprehensive SEO strategy for its e-commerce website, ensuring strong and sustainable organic positioning on Google and other search engines, with a focus on brand visibility, qualified traffic, and conversion. The specialist will oversee key areas: technical SEO, content SEO, transactional SEO, authority building (backlinks), and optimization of formats such as video and multimedia. Brands to manage: **Dogelthy, Mubson, and Sleep Ritual** Responsibilities: 1\. SEO Strategy and Planning * Design and implement a 360-degree SEO strategy aligned with business objectives. * Identify growth opportunities in transactional, informational, and branded keywords. * Create quarterly roadmaps with clear and measurable goals. 2\. Content SEO * Write and optimize high-quality content for blogs, product pages, landing pages, and other digital assets. * Apply SEO copywriting techniques to increase conversion without sacrificing natural language. * Coordinate and guide other writers to maintain quality standards and SEO consistency. 3\. Technical SEO * Audit websites to detect and resolve issues affecting SEO performance. * Analyze and optimize internal structure, link architecture, structured data, page speed, mobile\-first indexing, crawling, and indexing. * Read and understand HTML, CSS, and JS code to identify errors or improvements impacting search rankings. 4\. Off\-Page SEO and Authority * Design and execute strategies for acquiring high-quality backlinks. * Monitor the backlink profile and detect potential risks of penalties. * Manage relationships with other websites, media outlets, and creators for strategic content exchange or publication. 5\. Video and Multimedia SEO * Optimize videos on YouTube and other platforms to maximize reach and organic visibility. * Implement strategic metadata, descriptions, titles, and thumbnails to improve CTR and ranking. 6\. Monitoring and Reporting * Measure and analyze SEO KPIs: organic traffic, keyword rankings, CTR, time on page, conversion rates, etc. * Prepare clear and actionable reports for management. * Propose improvements based on data analysis and algorithm updates. Requirements: * Education: Bachelor’s degree in Marketing, Communications, Systems, Engineering, or related fields (not mandatory if proven experience is demonstrated). * Experience: Minimum of 2 years in comprehensive SEO roles (technical, content, and off\-page). Technical Skills: * Advanced proficiency in Google Search Console, Google Analytics, and Google Tag Manager. * Experience with tools such as SEMrush, Ahrefs, Screaming Frog, Surfer SEO, or similar. * Ability to read and understand HTML, CSS, and JavaScript. * Knowledge of Core Web Vitals optimization. Performance Indicators (KPIs) * Monthly and annual growth in organic traffic. * Improvement in rankings for target keywords (especially transactional ones). * Increase in conversions from organic traffic. * Reduction of technical errors identified in audits. * Acquisition of high-quality backlinks. * Video performance and optimization in terms of views and CTR. Details: * Location: Col. Villa Universitaria, Zapopan * On-site position * REQUIRED EXPERIENCE * Monday to Friday, 9am \- 6pm Job type: Full-time, indefinite duration Salary: $17,000\.00 \- $18,000\.00 per month Work location: On-site