**Senior Brand Manager – Air Conditioning** **Location:** Benito Juárez, Mexico City (On\-site) **Overview:** We are seeking a highly strategic and results\-driven **Senior Brand Manager** with solid experience in the **air conditioning (HVAC) industry**. This role is responsible for leading brand positioning, product strategy, marketing execution, and market expansion initiatives for the company’s air conditioning product line in Mexico. **Key Responsibilities:** * Develop and execute the brand strategy for the air conditioning portfolio, ensuring alignment with business objectives and market trends. * Lead product positioning, pricing strategies, and go\-to\-market plans to strengthen brand presence in the HVAC sector. * Analyze market behavior, competitor performance, and consumer insights to identify opportunities for growth. * Collaborate with cross\-functional teams including Sales, Product, Engineering, and Supply Chain to ensure successful product launches and commercial performance. * Manage marketing campaigns, promotional activities, and communication strategies across digital and traditional channels. * Oversee brand performance metrics, forecasting, and annual marketing budgets. * Build strong relationships with distributors, retailers, and key partners within the HVAC market. * Ensure compliance with industry standards and support innovation initiatives for new product development. **Requirements:** * Bachelor’s degree in Marketing, Business Administration, Engineering, or related field (MBA preferred). * **5\+ years of experience in brand management**, ideally within the **air conditioning/HVAC, appliances, or consumer electronics industries**. * Proven experience in product lifecycle management, brand strategy, and market positioning. * Strong data\-driven mindset with excellent analytical and strategic planning abilities. * Experience managing 360° marketing campaigns and coordinating with cross\-functional teams. * Advanced communication skills in English and Spanish. * Solid understanding of the HVAC market in Mexico. * Availability to work on\-site in **Benito Juárez, CDMX**. **Soft Skills:** * Leadership and team management * Strategic thinking and innovation * Strong negotiation and stakeholder management * Excellent communication and project execution Tipo de puesto: Tiempo completo Sueldo: $78,000\.00 \- $80,000\.00 al mes Lugar de trabajo: Empleo presencial