Brand Manager

Description

Lindt \& Sprüngli is an internationally operating group of companies and the world's leading manufacturer of premium quality chocolate. Our exclusive products enjoy an excellent reputation worldwide. We are seeking a highly motivated professional to perform a critical role by providing vision, leadership, and development of the overall corporate strategy with CEO and Leadership Team. **Responsibilities:** * Annual development of the brand strategy, aligned between global strategy and local needs. * Portfolio proposal, innovation plan, and Price Pack Architecture work. * 360 campaigns tailored to product priority and budget: media investment, in-store execution, Influencer Marketing, and PR, coordinated with KAMs per retail chain. * Management of A\&P and P\&L. Measurement and analysis of marketing campaign performance using key metrics and analytical tools. **Skills and Qualifications:** * **Education:** Bachelor's degree in Marketing, Business Administration or related fields; postgraduate degree is a plus. * **Languages:** Advanced English. * **Experience:** 5+ years in Brand Manager or similar roles, with knowledge across various FMCG channels and brands. * **Technical Skills:** Data analysis, project management, budget administration; knowledge of brand positioning, market segmentation, and communication strategies. **Skills:** * Strong analytical and negotiation skills. * Creativity and problem-solving ability. * Leadership, adaptability, and teamwork. * Excellent communication and time management skills. * Strategic planning. * Results-oriented.