* **Strategy and Planning:** * Design and implement a **comprehensive marketing plan** for short- and long-term periods that aligns with the company's overall objectives * Conduct market research, competitor analysis, and customer analysis to identify trends and opportunities. * Define **brand positioning** and messaging strategy for different products or services. * **Campaign Management:** * Plan, execute, and optimize marketing campaigns across digital channels (SEO, SEM, social media, email) and traditional channels (press, events, advertising). * Supervise the creation of high-quality marketing content, including copy, videos, and images. * Manage the **marketing budget**, ensuring a positive return on investment (ROI). * **Analysis and Reporting:** * Establish performance metrics (KPIs) and monitor the performance of all marketing initiatives. * Analyze campaign data, generate detailed reports, and present insights and adjustments to management. * Use CRM and web analytics tools to understand customer behavior. * **Leadership and Collaboration:** * Lead, motivate, and develop the marketing team. * Collaborate closely with Sales, Product, and Development teams to ensure brand consistency and commercial success. * Manage relationships with external agencies, vendors, and media outlets. Requirements and Qualifications * **Education:** Bachelor’s degree in Marketing, Business Administration, or a related field. * **Experience:** Minimum of 3 years of professional marketing experience, with at least 1 year in a leadership or managerial role. * **Technical Skills:** * Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms. * Strong understanding of SEO/SEM principles. * Experience managing social media platforms and digital advertising. * **Soft Skills:** * Excellent **leadership** and team management skills. * **Strategic** thinking and results orientation. * Exceptional communication and presentation abilities. * Ability to work in a dynamic environment and manage multiple projects simultaneously. Success Metrics (Typical KPIs) * Revenue growth (marketing attribution). * Lead generation (sales opportunities). * Customer Acquisition Cost (CAC). * Marketing Return on Investment (ROI). * Brand awareness and engagement. Job type: Part-time Salary: $2,500.00 - $3,000.00 per month Expected hours: 10 per week Benefits: * Flexible schedules Work Location: hybrid remote in 09970, Valle de San Lorenzo, CDMX