**Objective:** Lead the complete development of the model, aligning marketing and revenue objectives with statistical and technological design. **Responsibilities:** * Define the methodological framework of the MMM (inputs, variables, frequency and granularity). * Coordinate modeling, engineering, and visualization work. * Validate results, communicate insights and ROI by channel. * Manage timelines, deliverables, and expectations with group stakeholders. **Requirements:** * \+7 years in advanced analytics, econometrics, or data science applied to marketing. * Experience leading MMM or media attribution projects. * Proficiency in Python or R (Robyn, PyMC, Prophet, statsmodels). * Knowledge of the hotel, tourism, or multichannel retail sectors. * Advanced English and executive storytelling skills. **Ideal Profile:** Former marketing ROI analytics consultant with strong technical expertise and business vision. Job type: Full-time Work Location: Hybrid remote in 03330, Xoco, CDMX