**Position:** Digital Real Estate Trafficker **Department:** Digital Marketing **Location:** On-site **Schedule:** Monday to Friday, from 8:00 AM to 6:00 PM **Digital Trafficker Profile** The Digital Trafficker is responsible for planning, executing, and optimizing digital advertising campaigns aimed at generating high-quality leads, ensuring measurable and profitable results. Their focus lies in developing effective strategies, conducting in-depth user behavior analysis, and continuously improving campaigns to maximize return on investment. **Key Responsibilities** **Campaign Management and Positioning** * Creation, implementation, and positioning of campaigns on **Meta Ads**, ensuring accurate audience segmentation and alignment with the target audience. * Continuous campaign optimization to maximize budget utilization, acquiring high-quality, low-cost leads that meet the real estate agency’s business objectives. * Full campaign configuration: budget, targeting, locations, and formats. **Strategy and Analysis** * Target audience analysis and definition of **buyer personas**. * Design of digital advertising strategies aligned with client or real estate project objectives. * Selection of appropriate platforms—**Meta Ads, Google Ads, TikTok Ads**, among others—based on market profile. **Optimization and Continuous Improvement** * Conducting **A/B tests** to enhance ad performance, audience targeting, and messaging. * Real-time monitoring of campaign performance. * Adjusting bids, targeting, creatives, and budgets based on performance results. * Identifying underperforming campaigns for adjustment or restructuring. **Performance Analysis** * Interpretation of key metrics: **CTR, CPC, CPA, CPL, ROAS**, among others. * Generation of periodic reports for clients, leadership, or internal teams. * Data-driven improvement proposals based on digital trends and user behavior. **Content Creation** * Development of original, relevant, and valuable content focused on the specific target audience. * Collaboration with creative teams to develop effective ads, visually appealing assets, and persuasive messaging. Employment Type: Full-time Salary: $20,000.00 – $27,000.00 per month Benefits: * Option for indefinite-term contract Workplace: On-site employment