Position Summary: We are seeking a Marketing Consultant to lead the design, implementation, and optimization of data analytics solutions for clients globally. Key Highlights: 1. Leads the design and optimization of analytics solutions for clients. 2. Experience in data-driven marketing, web analytics, and customer analytics. 3. Collaborates with marketing technologies, advertising, and personalization technologies. A global leader in professional services, offering a broad range of solutions in strategy, consulting, digital, technology, and operations. Currently seeking a Marketing Consultant to lead the design, implementation, and optimization of analytics solutions for clients. **Education:** * Bachelor’s degree in Marketing or related field (completed) * MBA, desirable. * **Advanced English,** excellent oral and written communication skills (mandatory). **Experience:** * 6+ years of proven work experience in developing and executing data-driven marketing, web analytics, and customer analytics within industries such as e-commerce, CPG, telecommunications, healthcare, and financial services. * Experience with Adobe platforms. * Strong understanding of collaboration between web/application analytics and other marketing, advertising, and personalization technologies. * Practical experience in functional consulting, preferably in Adobe marketing processes, campaign lifecycles, and integration implementation with other MarTech platforms, with deep functional, industry, and client-facing expertise. **Desirable:** * Experience working with Ads Data Hub, advertising platforms, and their APIs (e.g., Google API, Facebook Conversion API). * Consulting, techno-functional expertise, and project management. **Responsibilities:** * Conduct website/application user experience assessments and provide recommendations to optimize analytics. * Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. * Manage processes to capture, store, use, and track online activity data from multiple channels. * Apply consulting skills, business acumen, and technical expertise to integrate analytics technologies into clients’ digital platforms and deliver business outcomes. * Analyze integration aspects between web analytics and allied systems such as websites, applications, campaign managers, audience managers, Firebase, and tag managers. * Plan and design digital analytics / inclusion of clickstream data into 360-degree customer views, and provide frameworks, solutions, architectures, and roadmaps for clients. * Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. * Identify, engage, and partner with technology solution providers and marketing agencies to deliver customized solutions. * Work with technology teams to orchestrate and implement integrations, including API-based integrations. * Understand and communicate the impact of regulations such as HIPAA, CCPA, and GDPR on marketing channels. * Mobilize and coordinate multiple stakeholders and projects with strong project management skills. * Drive business development efforts and intellectual leadership in the digital marketing platform space. **Professional and Technical Skills:** * Website/application and marketing analytics tools such as **Adobe Analytics (Priority),** Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. * Practical experience delivering and executing technical/functional solution designs. * Experience with tag management platforms (GTM, Adobe Launch, Tealium), ad conversion pixels, DMPs, and visualization tools such as Tableau, Power BI, and Google Data Studio. **Considerations:** * 100% payroll employment contract * Competitive salary * Statutory and above-statutory benefits * Hybrid work model * Willingness to travel * Valid passport and visa. Employment type: Full-time Application question(s): * Could you please share your requested gross salary, or indicate your current gross salary and the benefits or perks you currently receive at your employer? * Are there any requirements or responsibilities outlined in this vacancy that you do not currently fulfill or have yet to develop? Please specify. * Please indicate which of the following you are most proficient in: Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. * Please describe your experience as an Adobe Marketing Analytics Consultant. What are your primary responsibilities? * Please describe your proficiency level with tag management platforms (GTM, Adobe Launch, Tealium), ad conversion pixels, DMPs, and visualization tools such as Tableau, Power BI, and Google Data Studio. What is your area of expertise? Language: * English (mandatory) Work location: Hybrid remote work in Monterrey, N.L.