Mobile Application Project and Management Leader

Description

Position Summary: Manage and operate GERSA’s mobile application, connecting professionals with customers, and be responsible for promoting, acquiring, and retaining users. Key Highlights: 1. Manage and promote a mobile application for professionals and customers 2. Implement strategies for user acquisition, training, and retention 3. Monitor performance indicators and propose platform improvements **Mobile Application Project and Management Leader** **Position Objective** Manage and operate GERSA’s mobile application, focused on connecting sector professionals (installers, plumbers, and technicians) with customers interested in their services. Responsible for promoting, acquiring, and retaining users. Track performance indicators, manage training programs, and lead campaigns to attract both end users and professionals to join the app. **Main Functions and Responsibilities** * Promote the application through advertising and communication strategies to achieve sustained subscriber growth and attract installers, plumbers, and specialized technicians in these fields to offer their services. * Validate information and documents submitted in user registration requests (professionals and customers). * Create and manage training programs via the app for installers and technicians, ensuring they remain updated on products and services that help enhance their profiles on the app. * Follow up on service requests submitted by customers, ensuring proper handling. * Implement and supervise a loyalty and incentive program for installers and plumbers, encouraging their active participation in the app. * Monitor the app’s performance indicators and report areas of opportunity. * Propose and manage platform improvements in collaboration with the app development provider. * Generate periodic reports for senior management, including performance analysis and proposals for continuous improvement. **Education:** * Bachelor’s degree in Marketing, Communications, or related field. **Experience:** * 1 year of experience managing digital platform projects. * Experience in user acquisition strategies, digital advertising, and customer retention. * Preferred experience in the retail or technical services industry. * Experience managing digital advertising campaigns across digital platforms. * Availability to work Monday through Saturday. **We Offer:** * Direct employment contract with the company. * Statutory benefits (IMSS, vacation, vacation bonus, PTU). * Competitive salary. * Weekly payment via BBVA. * 30-day Christmas bonus. * Additional food vouchers on top of salary. * 5% savings fund contribution. * 25% vacation bonus. Interested candidates should apply through this channel, attaching their updated CV in PDF format.