Digital Trafficker

Description

Job Summary: Plan, execute, and optimize digital advertising campaigns to generate qualified leads and increase appointments, with a focus on Google and Meta Ads. Key Highlights: 1. Campaign management and scaling on Google Ads and Meta Ads 2. Optimization of campaigns focused on CPL and ROAS 3. Analysis of key metrics and proposal of segmentation strategies Media Traffic Specialist (Google \& Meta Ads) Job Objective: Plan, execute, and optimize digital advertising campaigns focused on generating qualified leads and increasing scheduled appointments. Responsibilities * Create, manage, and scale campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram). * Optimize campaigns with a focus on cost per lead (CPL) and return on ad spend (ROAS). * Implement and monitor pixels, conversions, and events (GA4, Tag Manager). * Analyze key metrics: CTR, CPC, CPL, conversion rate. * Propose segmentation, audience, and remarketing strategies. * Coordinate with marketing and sales teams to improve lead quality. * Generate weekly reports and proposals for continuous improvement. * Conduct ongoing A/B tests (creatives, copy, landing pages). Ideal Profile * +1 year managing performance campaigns. * Proven experience in lead generation. * Proficiency in Google Ads and Meta Business Manager. * Knowledge of conversion funnels and CRO. * Analytical and results-oriented mindset. * Proactive, strategic, and capable of scaling budgets. Employment Type: Full-time Salary: $15,000\.00 per month Work Location: On-site employment