Position Summary: We are seeking a passionate Branding Copywriter who creates brands through words, builds intentional narratives, and transforms strategy into memorable concepts. Key Highlights: 1. Brand and narrative creation with intention 2. Tone-of-voice definition and campaign conceptualization 3. Development of guiding concepts and verbal universes We are a creative agency that blends design, strategy, and ideas that connect. We believe every brand has its own voice and a mantra that guides it. If you’re passionate about building brands through words, crafting intentional narratives, defining tones of voice, and transforming strategy into clear, memorable concepts — **this opportunity is for you!** We are looking for a **Branding Copywriter!** **Requirements:** * Currently reside in Mérida, Yucatán (Mandatory). * Bachelor’s degree in Communications, Marketing, Linguistics, Journalism, or related field. * Minimum **2–4 years of experience in copywriting**, branding, or advertising. * Excellent writing skills. * Strong organizational ability, editorial judgment, and creative autonomy. * Experience in SEO copywriting (desirable). **Benefits:** * Base salary + statutory benefits. * Hybrid work model (in-office and remote) in Mérida, Yucatán. * Opportunity to work on projects with national and international brands. * Professional growth and continuous learning. * Culture focused on development and teamwork. **Main Responsibilities:** * Develop guiding concepts, brand narratives, and verbal universes. * Create naming, manifestos, claims, slogans, and key messages. * Define and apply tone of voice across various touchpoints (website, UX, social media, campaigns). * Conceptualize campaigns and storytelling based on cultural and audience insights. * Write scripts and content for various digital formats. * Ensure verbal consistency with the branding team (design, strategy, and creative direction). **Send your CV and portfolio to:** jobs@mantra.mx Employment Type: Full-time, Indefinite-term Salary: $10,000.00 – $12,000.00 per month Benefits: * Discounts and preferential pricing * Referral program * Remote work * Free uniforms Application Question(s): * Do you currently live in Mérida, Yucatán? Experience: * Copywriter: 2 years (Required) Work Location: Hybrid remote in 97139, Prado Norte, Yuc.