Job Summary: We are seeking a hybrid Social Media Manager/Content Coordinator in CDMX, focused on conversion, who transforms audiovisual material into sales, traffic, and sign-ups. Key Highlights: 1. Strategic role focused on conversion and measurable results. 2. Direct collaboration with a high-quality audiovisual team. 3. Salary growth potential based on performance. **Opening: Social Media Manager / Content Coordinator (Hybrid CDMX – Conversion-Focused)** **About Us:** We are a growing business group (restaurant, retail, and B2B services sectors) with an in-house high-quality audiovisual production team. We seek a strategist who will coordinate shoots, structure content calendars, and convert this visual material into **sales, traffic, and sign-ups for our loyalty programs and brands.** **IMPORTANT:** This is a strictly performance-based position. We are not looking for someone who merely "posts photos" or keeps social channels active—we require month-on-month measurable results. **Key Responsibilities:** * **On-Set Direction (Fieldwork in CDMX):** Assist and direct photo/video shoots to ensure the audiovisual team captures exactly what your strategy dictates. You are responsible for ensuring the final material drives sales. * **Strategy & Calendars:** Design monthly content calendars across multiple brands, with clear objectives for each post. * **Copywriting & Community Management:** Write persuasive copy and manage direct messages to close reservations or sign-ups. * **Analysis & Performance Reporting:** Deliver real conversion metrics (e.g., promotional code usage, in-store traffic driven by campaigns, link clicks). **Evaluation & Retention System:** Your continued employment and salary progression will depend on a monthly metrics review. Your performance will be assessed as follows: * **Optimal:** You meet or exceed conversion targets and contribute fresh, audience-resonant creativity. (Ensures retention and salary growth.) * **Needs Improvement:** Organization is present, but content is not converting at the expected pace. Immediate creative and strategic adjustments will be required. * **Unsatisfactory:** Lack of measurable results, creative misalignment with our brands, or poor coordination. (Grounds for termination.) *Note: While organization is vital, if creativity fails to align with our vision and does not generate commercial impact, we cannot sustain the working relationship.* **Ideal Candidate Profile:** * **Must reside in CDMX**, with availability for planning meetings and on-site shoot direction at our locations. * Frustration tolerance, openness to constructive feedback, and ability to pivot strategies rapidly. * Fully analytical mindset, oriented toward sales funnels. **Compensation & Growth Structure:** We offer a tiered model tied to your metric achievement: * **Month 0–1 (Trial): $10,000 MXN net.** Validates your organizational capacity, on-set direction skills, and delivery of initial results managing starter brands. * **Month 1 or 2 onward (Optimal Evaluation): $12,000 MXN net.** Upon demonstrating measurable results and assuming full portfolio ownership. * **Consolidation (Medium Term): $14,000 MXN net.** Upon sustaining proven ROI, mastering all brands, and consistently achieving optimal evaluations. Employment Type: Full-time Salary: $10,000.00 – $14,000.00 per month Benefits: * Salary increases * Flexible hours Work Location: Hybrid remote in 03700, Santa María Nonoalco, CDMX