Position Summary: Lead D-uñas’ comprehensive marketing and communications strategy in Mexico, aligning with corporate directives and delivering direct impact on sales, average transaction value, customer acquisition, and retention. Key Highlights: 1. Lead the Marketing department and coordinate projects from inception to completion. 2. Design and implement strategies to increase engagement and sales. 3. Collaborate with Operations and Franchises to ensure on-site execution. **Position Objective** Lead, coordinate, and execute D-uñas’ comprehensive **marketing and communications strategy in Mexico**, ensuring proper alignment with corporate headquarters in Spain and delivering **direct impact on sales, average transaction value, customer acquisition, and retention** across franchises. **Key Responsibilities** * Lead the **Marketing department** and coordinate projects from inception to completion. * Design and implement strategies to * Increase **social media followers and engagement**. * Develop **effective advertising campaigns** (digital and point-of-sale). * Manage and negotiate collaborations with **influencers and brand ambassadors**. * Align local strategy with **corporate guidelines, campaigns, and directives from Spain**. * Create campaigns focused on: * Increasing **average transaction value**. * Acquiring new customers. * **Retention** and repeat visits. * Measure results (KPIs) and deliver clear reports on sales impact. * Work closely with Operations and Franchises to ensure correct on-site execution. **Required Profile** * Bachelor’s degree in Marketing, Communications, Business Administration, or related field. * Minimum of **5 years** of experience in strategic marketing and project management. * Proven experience working with **franchises, retail, or service-based brands**. * Strong **leadership, organizational, and execution capabilities**. * Strategic vision with a focus on **commercial results**. * Experience in: * Social media * Paid media * Influencer marketing * Branding and commercial campaigns * Excellent communication skills and ability to work with **multicultural teams**. **We are looking for someone who…** * Is **proactive, analytical, and results-oriented**. * Understands that marketing must **drive sales**, not just communicate. * Has sound judgment to prioritize and execute in a growth environment. * Feels comfortable leading and making decisions. Job Type: Full-time Work Location: In person