Summary: Seeking an experienced DTC Marketing Manager to own and scale the Shopify DTC growth engine for a rapidly expanding hormonal and intimate health supplement brand. Highlights: 1. Own and scale the Shopify DTC growth engine 2. Optimize full funnel: landing pages, offers, subscriptions, conversion 3. Focus on improving DTC revenue, conversion rate, and subscriber growth DTC Marketing Manager (Part\-Time \| 20 hours per week)About Inspiriko We create award\-winning, science\-backed supplements for women's hormonal and intimate health. With **100K\+ loyal customers**, a **4\.9** **Amazon rating**, and **30\+ industry awards**, we're scaling from **7 to 8 figures across UK, EU, and US marketplaces**. About the Role: DTC Marketing Manager**Shopify \| Subscription\-First \| In\-House** We are a **mid 7\-figure brand**, currently driven primarily by Amazon. Our **DTC channel is early (\~£100K)** and we are now building it properly. We are hiring someone to **own and scale the Shopify DTC growth engine** — turning our store into a high\-performing revenue channel. This role is for an **operator who has already helped grow a 7\+ figure Shopify subscription\-first brand**, and understands how to optimise the full funnel: * Landing pages * Product pages * Offers * Subscriptions * On\-site conversion * List growth * Emails and Retention Your Scorecard (You Own These) You will be responsible for improving: * DTC revenue growth * Store conversion rate (CVR) * Average order value (AOV) * Subscriber sign\-up rate * SMS \+ subscriber list growth * Revenue per visitor (RPV) If those numbers don’t excite you, this isn’t the role. What You'll DoOwn the Shopify Growth Engine* Optimise the full customer journey from **landing page** **PDP** **cart** **checkout** * Improve **conversion rate and revenue per visitor** across the store * Implement and optimise **subscription\-first offers** Manage the Shopify Ecosystem* Own and optimise key Shopify apps (subscriptions, upsells, bundles, landing pages) * Implement tools that increase **AOV and subscription adoption** * Ensure clean **tracking and data flow** across the ecosystem Run Continuous A/B Testing* Run structured tests across **landing pages, PDPs, bundles, pricing, and messaging** * Test **offers, product positioning, and subscription incentives** * Continuously improve store performance through experimentation Drive On\-Site List Growth* Build and optimise **popups, forms, and SMS capture flows** * Improve **visitor** **subscriber conversion rate** * Partner with acquisition to maximise **LTV**, not just cheap opt\-ins Own Store Merchandising* Manage **product positioning, bundles, and promotional placements** * Optimise **subscription visibility across PDP and cart** * Ensure the store communicates offers clearly and converts efficiently Email \& Lifecycle Marketing* Own and optimise **email marketing and automated lifecycle flows** * Build and improve key flows such as: * + Welcome flow + Abandoned cart + Post\-purchase + Subscription retention flows * Improve **email revenue contribution and subscriber LTV** * Work with acquisition and onsite growth to maximise **subscriber monetisation** Execute* Light Shopify **theme edits** * Build **landing pages and promotional experiences** Move fast without waiting on a team of five * **Requirements** Required Experience Candidates **must meet all of the following criteria**: * Proven experience working for a **7\+ figure Shopify subscription brand** * Experience owning **store performance and revenue metrics** * Strong knowledge of the **Shopify ecosystem (subscriptions, upsells, landing pages)** * Experience running **conversion optimisation and A/B testing programs** * Experience managing **email marketing platforms and automated flows (e.g. Klaviyo)** You Are* Commercially sharp (you understand **margin, CVR, and LTV**) * Fast, autonomous, and accountable * Comfortable owning **store performance and revenue outcomes** * Builder mindset — **not a caretaker** What Winning Looks Like (12 Months)* Significant growth in **DTC revenue** * Meaningful improvement in **conversion rate and AOV** * Growing **active subscriber base** * Strong increase in **revenue per visitor** * A high\-performing Shopify store that consistently converts and scales Non\-Negotiables**Do NOT apply if:** * You are part of an agency * You cannot commit **20 hours per week** * You manage multiple active clients that divide your focus * You are looking for **side income rather than ownership** * You have not worked inside a **7\+ figure Shopify subscription\-first brand** We want **focus, speed and accountability — not divided attention.** **Benefits** Compensation* Competitive base salary (to be discussed) * **20 hours per week (minimum commitment)** * Quarterly performance bonus * Clear path to **full\-time role within 6 months** with expanded responsibilities and compensation adjustment Compensation will depend on: * Proven results in **7\+ figure Shopify subscription brands** * Depth of **Shopify ecosystem and conversion optimisation experience** * Ability to **own revenue outcomes**