Digital Marketing Manager

Description

Summary: Seeking a performance-driven Digital Marketing Manager to own multi-channel paid and organic growth, focusing on lead generation and funnel optimization. Highlights: 1. Own both paid and organic growth strategies 2. High-impact role directly tied to revenue growth 3. Strong focus on testing, optimization, and measurable outcomes **Digital Marketing Manager – Remote \| Paid Ads, Organic Growth \& Multi\-Channel Performance Marketing****Employment Type:** Full\-Time (Remote) **Working Hours:** U.S. Time Zones **About the Role** At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels. This is not a coordination\-only marketing role. You’ll be directly responsible for: * Paid acquisition * Organic growth * Campaign execution * Funnel optimization * Audience growth * Lead generation * Revenue performance You’ll manage and optimize campaigns across: * Google Ads * Meta (Facebook \& Instagram) * LinkedIn * X (Twitter) * Reddit * TikTok * Pinterest * YouTube * Emerging growth channels The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing. If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you. **What You’ll Own****Paid Media Strategy \& Campaign Execution*** Build and manage campaigns across: * + Google Ads (Search, Performance Max, Display, YouTube) + Meta Ads (Facebook \& Instagram) + LinkedIn Ads + X (Twitter) Ads + Reddit Ads + TikTok Ads * Design full\-funnel B2B lead generation strategies * Launch campaigns end\-to\-end, including: * + Audience targeting + Campaign structure + Conversion tracking + Creative direction + Optimization workflows * Write and test high\-converting ad copy * Continuously test: * + Messaging + Audiences + Hooks + Creative formats + Landing pages **Organic \& Social Media Growth*** Own organic growth across: * + LinkedIn + X (Twitter) + Instagram + TikTok + Other relevant social platforms * Develop content strategies aligned with paid campaigns and growth goals * Test messaging organically before scaling through paid media * Build: * + Audience engagement + Brand visibility + Organic reach + Inbound demand * Identify platform\-specific trends and growth opportunities **Optimization \& Scaling*** Monitor campaign performance daily and make proactive adjustments * Improve: * + CPL + CPA + CTR + ROAS + Conversion rates * Run structured A/B tests across: * + Creatives + Audiences + Headlines + Bidding strategies + Landing pages * Identify scalable opportunities while maintaining efficiency * Stay ahead of: * + Platform updates + Privacy changes + Attribution shifts + Algorithm updates **Analytics, Tracking \& Attribution*** Track and analyze performance across: * + Paid channels + Organic channels + Landing pages + Funnel stages * Own: * + Pixel setup + Event tracking + UTM structures + Attribution workflows * Use: * + Google Analytics 4 (GA4\) + Google Tag Manager (GTM) + Platform dashboards * Build reports focused on: * + Insights + Trends + Recommendations + Revenue impact * Translate data into actionable growth decisions **Cross\-Channel Collaboration*** Align marketing initiatives with sales and revenue goals * Collaborate with: * + Design teams + Content teams + Sales teams + Leadership * Provide feedback on: * + Ad creatives + Messaging + Funnel performance + Landing pages * Contribute to broader: * + Growth marketing + Lifecycle marketing + Demand generation initiatives **What Success Looks Like*** Consistent growth in qualified leads and pipeline * Reduced CPL and CPA over time * Improved ROAS and campaign efficiency * Strong organic engagement and inbound growth * Scalable paid and organic acquisition systems * Fast testing and optimization cycles **What Makes You a Strong Fit*** Performance\-driven and analytical * Comfortable owning campaigns from strategy to execution * Strong understanding of: * + Paid acquisition + Organic growth + Funnel optimization + Audience psychology * Able to balance creativity with data\-driven decision\-making * Strong communicator who can clearly explain performance insights **Requirements (Must\-Have)****Experience*** 3\+ years of hands\-on digital marketing experience * Strong experience managing campaigns across: * + Google Ads + Meta Ads + LinkedIn Ads * Proven ability to generate B2B leads and measurable pipeline growth * Experience managing campaigns across multiple acquisition channels **Core Skills*** Deep understanding of: * + PPC strategy + Audience segmentation + Retargeting + Funnel optimization + Attribution models * Strong experience with: * + Google Analytics 4 (GA4\) + Google Tag Manager (GTM) + Conversion tracking * Ability to independently: * + Launch campaigns + Manage optimization + Analyze performance + Scale results * Strong copywriting and conversion\-focused messaging skills **Nice to Have*** Experience with: * + HubSpot + Salesforce + Marketo * Organic social media growth experience * Experience managing: * + Multiple client accounts + Large advertising budgets * Familiarity with: * + Canva + Adobe Creative Suite * Google Ads or Meta certifications **What a Typical Day Looks Like*** Review paid and organic performance dashboards * Optimize bids, budgets, audiences, and creatives * Launch new campaigns, tests, or content initiatives * Analyze funnel performance and identify bottlenecks * Collaborate with design and content teams on new assets * Audit tracking and attribution accuracy * Build reports with actionable recommendations Execution. Testing. Optimization. Across all channels. **Key Metrics (KPIs)*** Cost Per Lead (CPL) * Cost Per Acquisition (CPA) * Return on Ad Spend (ROAS) * Conversion Rate (CVR) * Organic engagement and inbound lead contribution * Pipeline and revenue growth * Budget efficiency and scalability Performance is measurable. So is success. **Why This Role Stands Out*** Ownership across both paid and organic growth * Opportunity to manage multi\-channel acquisition at scale * High\-impact role directly tied to revenue growth * Strong focus on testing, optimization, and measurable outcomes * Growth opportunities into: * + Growth Marketing Lead + Head of Marketing + Demand Generation Manager + VP of Growth **Interview Process*** Application Review * Initial Interview (Strategy \+ Channel Experience) * Technical Interview (Campaign Deep Dive \+ Real Scenarios) * Final Interview * Offer \& Background Verification **Apply Now** If you: * Love growth marketing and paid acquisition * Understand both paid and organic growth systems * Think in funnels, attribution, and conversion optimization * Enjoy testing, scaling, and improving performance This is a strong opportunity to join a fast\-moving, performance\-driven marketing environment.