Performance Marketing Manager

Description

Summary: This role involves owning paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels, with a strong focus on lead generation and revenue growth. Highlights: 1. Owns paid acquisition strategy and campaign execution end-to-end 2. Opportunity to scale campaigns across multiple platforms 3. High-impact growth marketing environment with measurable outcomes **Performance Marketing Manager – Remote \| Google Ads, Meta, LinkedIn \& Paid Media Growth****Employment Type:** Full\-Time, Remote **Working Hours:** U.S. Time Zones **About the Role** At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a “set it and forget it” marketing role. You’ll be directly responsible for: * Lead generation * Paid media performance * Funnel optimization * Budget efficiency * Revenue growth You’ll manage campaigns across: * Google Ads * Meta (Facebook \& Instagram) * LinkedIn Ads * X (Twitter) * Reddit * TikTok * Emerging paid acquisition channels If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you. **What You’ll Own****Paid Media Strategy \& Campaign Execution*** Build and manage paid campaigns across: * + Google Ads + Meta Ads + LinkedIn Ads + X (Twitter) + Reddit Ads + TikTok Ads * Design full\-funnel B2B lead generation strategies * Launch campaigns from scratch, including: * + Campaign structure + Audience targeting + Conversion tracking + Creative direction + Optimization workflows * Write and test high\-converting ad copy * Align messaging across: * + Paid media + Organic marketing + Content funnels + Landing pages **Optimization \& Scaling*** Monitor campaigns daily and make proactive optimizations * Improve: * + CTR + CPC + CPL + CPA + ROAS + Conversion rates * Run structured A/B tests across: * + Creatives + Headlines + Audiences + Bidding strategies + Landing pages * Identify scalable acquisition opportunities while maintaining profitability * Stay ahead of: * + Algorithm changes + Attribution updates + Privacy shifts + Platform best practices **Analytics, Attribution \& Reporting*** Track campaign performance using: * + Google Analytics 4 (GA4\) + Google Tag Manager (GTM) + Platform dashboards * Audit and troubleshoot: * + Pixel setups + Event tracking + Attribution flows + UTM structures * Build performance reports focused on: * + Insights + Trends + Recommendations + Revenue impact * Translate campaign data into actionable growth decisions **Funnel \& Conversion Optimization*** Analyze funnel drop\-offs and conversion bottlenecks * Improve landing page performance and user flow efficiency * Support retargeting and audience segmentation strategies * Optimize campaigns for both lead quality and cost efficiency **Cross\-Team Collaboration*** Work closely with: * + Marketing + Sales + Content teams + Designers * Provide creative and messaging feedback based on performance data * Contribute to broader: * + Growth marketing + Lifecycle marketing + Revenue generation initiatives **What Success Looks Like*** Reduced CPL and CPA over time * Improved ROAS and campaign efficiency * Consistent pipeline and lead growth * Strong attribution accuracy and reporting clarity * Successful campaign scaling across platforms * Fast testing and optimization cycles **What Makes You a Strong Fit*** Highly analytical and performance\-driven * Comfortable owning campaign strategy and execution end\-to\-end * Strong understanding of B2B marketing funnels * Obsessed with testing, iteration, and optimization * Able to balance creative thinking with data\-driven decisions * Strong communicator who can explain performance insights clearly **Requirements (Must\-Have)****Experience*** 3\+ years of hands\-on paid media management experience * Proven success managing campaigns across: * + Google Ads + Meta Ads + LinkedIn Ads * Strong B2B lead generation background with measurable results **Core Skills*** Deep understanding of: * + PPC strategy + Audience segmentation + Retargeting + Funnel optimization + Attribution models * Advanced experience with: * + Google Analytics 4 (GA4\) + Google Tag Manager (GTM) + Conversion tracking setups * Ability to independently: * + Build campaigns + Launch tracking + Optimize performance + Report on results * Strong ad copywriting and testing skills **Nice to Have*** Experience with: * + HubSpot + Salesforce + Marketo * Experience managing: * + Multiple client accounts + Large advertising budgets + Complex campaign portfolios * Google Ads or Meta certifications * Familiarity with: * + Canva + Adobe Creative Suite + Funnel optimization tools **What a Typical Day Looks Like*** Review campaign dashboards and performance trends * Optimize bids, budgets, audiences, and creatives * Launch new ad campaigns and experiments * Audit conversion tracking and attribution flows * Collaborate with content and design teams * Analyze funnel performance and identify growth opportunities * Build reports and present actionable recommendations In short: you drive profitable growth through structured testing, optimization, and performance\-focused paid acquisition strategies. **Key Metrics (KPIs)*** Click\-Through Rate (CTR) * Cost Per Lead (CPL) * Cost Per Acquisition (CPA) * Return on Ad Spend (ROAS) * Conversion Rate (CVR) * Lead and revenue growth * Budget efficiency and scalability Performance is measurable. So is success. **Why This Role Stands Out*** True ownership of paid acquisition performance * Opportunity to scale campaigns across multiple platforms * High\-impact growth marketing environment * Strong focus on testing, optimization, and measurable outcomes * Growth opportunities into: * + Growth Marketing Lead + Head of Paid Media + Demand Generation Manager + VP of Growth **Interview Process*** Application Review * Initial Interview * Technical Interview (Campaign \& Strategy Deep Dive) * Final Interview with Leadership * Offer \& Background Verification **Apply Now** If you: * Love performance marketing and paid acquisition * Think in funnels, attribution, and conversion rates * Enjoy testing and scaling campaigns * Want ownership over measurable growth results This is a strong opportunity to join a fast\-moving, performance\-driven marketing environment.