Inbound Marketer

Description

Summary: Seeking an Inbound Marketer to build and scale inbound-driven marketing systems through content, SEO, conversion optimization, and multi-channel distribution. Highlights: 1. Opportunity for true ownership over inbound growth initiatives 2. High-impact role tied directly to growth and lead generation 3. Exposure to modern inbound and AI-driven marketing strategies **Inbound Marketer (SEO, Content Marketing \& Demand Generation) – Remote****Position Type:** Full\-Time, Remote **Working Hours:** U.S. Business Hours **About the Role** At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound\-driven marketing systems through high\-quality content, SEO, conversion optimization, and multi\-channel distribution. This role goes beyond basic SEO. You’ll combine: * Content marketing * SEO * Demand generation * Lead magnets * Conversion optimization * Content distribution To drive: * Organic traffic * Brand authority * Qualified leads * Inbound pipeline growth We’re looking for someone who understands that inbound marketing is about creating valuable, thought\-provoking content and distributing it strategically across the right channels to generate measurable business outcomes. If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you. **What You’ll Own****Content Marketing \& SEO Content Creation*** Create high\-quality, value\-driven content that educates, challenges, and builds authority * Write SEO\-optimized: * + Blogs + Website pages + Landing pages + Lead magnets + Inbound marketing assets * Create content aligned with: * + Search intent + Funnel stage + User pain points * Optimize content for: * + Google search + AI search + Featured snippets + LLM\-driven discovery platforms **Inbound Marketing \& Demand Generation*** Execute inbound campaigns across: * + SEO + Content marketing + Social media distribution + Website conversion funnels + Lead generation assets * Support inbound growth through: * + Guides + Playbooks + Checklists + Resource downloads + Conversion\-focused campaigns * Understand how traffic, engagement, and conversion connect across the full inbound funnel **Lead Magnets \& Conversion Optimization*** Build lead magnets that solve real customer problems * Write: * + CTA copy + Gated content copy + Landing page copy + Thank\-you page messaging + Follow\-up sequences * Collaborate with marketing and design teams to improve: * + Conversion rates + Engagement + Lead quality **Research, Strategy \& Content Planning*** Conduct deep research on: * + Industries + Competitors + Audience pain points + Search behavior * Identify: * + Content gaps + SEO opportunities + Inbound funnel weaknesses * Translate research into: * + Strong content angles + SEO strategies + Inbound campaigns * Stay updated on: * + SEO trends + AI search evolution + Content distribution strategies + Inbound marketing best practices **Analytics \& Performance Optimization*** Monitor and improve performance using: * + Google Search Console (GSC) + Google Analytics 4 (GA4\) + SEMrush + Ahrefs + AI optimization tools * Analyze: * + Organic traffic + Rankings + Engagement + Conversion rates + Lead generation performance * Optimize content and campaigns based on measurable outcomes **What Success Looks Like*** Content consistently drives qualified inbound traffic * Organic rankings and visibility improve over time * Lead magnets generate measurable conversions * Content performs across both traditional search and AI\-driven discovery * Landing pages convert traffic into qualified leads * Inbound campaigns generate real business impact — not just traffic **What Makes You a Strong Fit*** You think beyond basic SEO and understand full\-funnel inbound marketing * You create content with substance, not fluff * You combine creativity with data\-driven decision\-making * You understand how modern search behavior is changing because of AI * You are proactive, execution\-focused, and comfortable owning outcomes * You enjoy turning research and insights into scalable inbound growth **Requirements (Must\-Have)****Experience*** Proven experience as: * + Inbound Marketer + Content Marketer + SEO Content Strategist + Content Writer + Demand Generation Marketer **Core Skills*** Strong understanding of: * + SEO + Search intent + Inbound marketing funnels + Organic growth strategies * Experience using: * + Google Search Console (GSC) + Google Analytics 4 (GA4\) + SEMrush + Ahrefs * Excellent written English with strong: * + Storytelling + Persuasion + Conversion\-focused writing skills * Ability to create: * + SEO content + Landing pages + Lead magnets + Conversion\-focused inbound assets * Understanding of: * + AI search + LLM\-driven discovery + Featured snippets + AI\-generated summaries **Portfolio*** Portfolio demonstrating: * + SEO content + Inbound campaigns + Organic growth results + Conversion\-focused writing **Nice to Have*** Agency experience * Experience building and scaling lead magnets * Familiarity with: * + Social media distribution + Multi\-channel inbound campaigns + B2B marketing environments * Experience creating content for: * + SaaS + Professional services + High\-growth companies **What a Typical Day Looks Like*** Write and optimize inbound content across multiple formats * Research keywords, topics, and inbound opportunities * Build or improve lead magnets and landing pages * Analyze performance data and improve content strategy * Collaborate with SEO and marketing teams on campaigns * Optimize existing content for rankings and conversions * Test new inbound content ideas and distribution strategies In short: you drive inbound growth through high\-quality content, SEO, distribution, and conversion\-focused marketing systems. **Key Metrics (KPIs)*** Growth in organic traffic and inbound leads * Improved keyword rankings and search visibility * Landing page conversion rates * Lead magnet downloads and conversions * Engagement and performance across inbound campaigns * ROI and contribution to pipeline growth **Why This Role Stands Out*** True ownership over inbound growth initiatives * Opportunity to work across: * + SEO + Content + Conversion optimization + AI search strategy * High\-impact role tied directly to growth and lead generation * Exposure to modern inbound and AI\-driven marketing strategies * Growth path into: * + Senior Inbound Marketer + Content Lead + SEO Strategist + Growth Marketing Lead **Interview Process*** Initial Screening Call * Practical Inbound Marketing Assessment * Final Interview **Apply Now** If you: * Understand inbound marketing beyond basic SEO * Know how to create content that drives real business outcomes * Enjoy combining strategy, writing, SEO, and conversion thinking * Stay curious about how AI is reshaping search and content discovery This is a strong opportunity to own and scale inbound growth in a modern marketing environment.