Job Summary: We are seeking a Business Development Representative to prospect, attract, and close new clients through comprehensive management of the digital channel and digital marketing agencies. Key Highlights: 1. Strategic management of the digital prospecting channel 2. Management and oversight of digital marketing agencies 3. Continuous optimization of the digital-commercial funnel **Leading company specializing in secure destruction of documents, inventories, and confidential assets.** **Join our team as: Business Development Representative (BDR) – Qualified Lead Generation** **Position Objective:** To prospect, attract, and close **new clients** through **end-to-end management of the digital channel**, efficiently managing digital marketing agencies and converting digital leads into active, profitable contracts. **Requirements:** * Bachelor’s degree in Marketing, Business Administration, Business, Communications, or related field. * 3–5 years of B2B sales experience with **strong interaction with digital marketing**. * Experience managing **digital marketing agencies** (not merely executing campaigns). * Experience in digital prospecting via **LinkedIn**, **Facebook**, **Chatbots**, and **Instagram**. * Demonstrable track record of closing clients sourced from digital campaigns. * Prospecting via **networking** and developing effective in-person outreach strategies. **Key Responsibilities:** * **Strategic management of the digital prospecting channel**: Ensure this digital customer acquisition channel operates efficiently, with focus and measurable ROI. * **Qualify leads based on level of interest and need**, and follow up until deal closure. * **Management and oversight of digital marketing agencies**: Direct, evaluate, and hold external agencies accountable for results from organic and inorganic campaigns. * **Conversion of digital leads into real opportunities**: Take leads generated by campaigns and transform them into qualified opportunities and effective closures. * **Continuous optimization of the digital-commercial funnel**: Analyze metrics, identify bottlenecks, and jointly adjust strategy with Management, digital vendors, and leadership. * **Propose an effective prospecting strategy leveraging digital platforms, attendance at chambers of commerce, and participation in networking events to generate QUALIFIED LEADS**. **Specific Functions:** * Manage digital prospecting campaigns on **Google Ads**, **CHATBOTS**, and social media (organic and paid). * Send unsolicited (“cold”) messages to potential clients meeting predefined company criteria. * Review campaign results, dashboards, and performance reports weekly; prepare informative reports for Management and Leadership. * Score leads using qualifying questions or research to determine whether they match the company’s ideal profile and whether they are valid for handoff to the assigned hunter or Commercial Management. * Coordinate and schedule online meetings between the sales team and prospective clients. * Align with the sales team on the status of approved leads. * Provide feedback to agencies regarding lead quality, messaging, audience targeting, and real market objections. * Optimize sales messaging to align with digital campaign content. * Propose continuous improvements to funnels, messaging, channels, and digital budgets. * Maintain CRM at 100% accuracy. **We Offer:** Salary: $20,000 MXN Gross – Full statutory benefits (100% IMSS) QUARTERLY BONUSES Hybrid Work Model (3 days remote, 2 days in-office) Working Hours: Monday–Friday, 8:30 AM – 5:30 PM Work Location: Insurgentes / Reforma Position Type: Full-time Salary: $20,000.00 per month Benefits: * Remote work Work Location: On-site employment