Growth Marketing Manager

Description

Job Summary: We are seeking a Growth Marketing Manager to lead the digital analytics and performance marketing strategy for a parking payment app, with a focus on growth and retention. Key Highlights: 1. Lead the digital analytics and performance marketing strategy. 2. Develop multichannel acquisition and retention strategies. 3. Serve as the internal reference for data visualization and data storytelling. Position: Growth Marketing Manager Company Industry: Parking payment application Work Location: Zapopan Hybrid Schedule: Mon, Tue, Wed in office; Thu, Fri remote **Responsibilities:** * Design and lead the app’s digital analytics and performance marketing strategy. * Develop actionable dashboards in Tableau, integrating business KPIs such as CAC, LTV, ROAS, engagement, and cohorts. * Design multichannel acquisition, retention, and retargeting strategies incorporating Meta Ads, TikTok Ads, and Apple Search Ads. * Manage attribution platforms such as Singular and ad networks to ensure accurate campaign measurement. * Analyze and optimize the in-app conversion journey using tools like CleverTap (funnels, cohorts, flows, RFM). * Connect insights from digital campaigns with offline retention, loyalty, and sales behavior. * Identify key audiences and build segmentations based on historical data and predictive models. * Coordinate with development teams to ensure correct implementation and validation of tracking events. * Establish and track growth, engagement, and retention OKRs together with the marketing leadership team. * Serve as the internal reference for data visualization and data storytelling, helping translate data into strategic decisions. **Requirements:** * +2 years leading MarTech or digital marketing analytics strategies. * +4 years in performance marketing and attribution platforms. * Experience working with mass-consumer mobile-first apps. * Strategic vision with an analytical mindset and results orientation. * Experience collaborating with technical stakeholders (product/development) and business stakeholders. * Technical expertise in: * Singular (attribution, SKAN, campaign reporting) * CleverTap (funnels, cohorts, flows, dashboards) * Tableau (data visualization and KPI modeling) * Meta Ads, TikTok Ads, Apple Search Ads * Preferred: experience connecting digital campaigns with offline behavior. We Offer: Salary: $45,000 gross Enhanced benefits Bonuses If you are interested, please send your CV via WhatsApp to the number provided in the contact information.