In-Store Executive | Puebla

Description

Position Summary: We are seeking talent to join our commercial team in Puebla, focused on in-store execution and customer management for Santa Clara, Coca-Cola’s dairy brand. Key Highlights: 1. Opportunity in Santa Clara Dairy Commercial Team in Puebla 2. Sales management and in-store execution at retail and convenience points of sale 3. Capability development in a people-first environment Santa Clara is the dairy company of Coca-Cola Mexican Industry, delivering wellness, hydration, and nutrition to Mexican families through diverse options, portion sizes, and solutions tailored to different tastes, needs, and lifestyles. We seek talent eager to maximize their capabilities and actively engage with our comprehensive Value Proposition. Our core pillar is the “People First” philosophy, enabling holistic and unique experiences that integrate each individual’s personal life stage and professional career path. *Join Our Team in Puebla!* **Experience Required:** * 1–3 years in point-of-sale sales, retail customer service, merchandising, or delivery routes in convenience stores. * Experience in category management and in-store execution at convenience stores, supermarkets, or traditional points of sale in the Puebla region. * Experience working with commercial and in-store execution targets; achievement of KPIs such as visibility, shelf share, and promotion execution. * Experience in the food and beverage industry and handling perishable products is preferred. **Technical Knowledge:** * Proficiency in planogram execution, product rotation, display techniques, and merchandising practices specific to convenience stores. * Familiarity with mobile tools for evidence capture and commercial management systems (experience with sales apps preferred). * Understanding of commercial metrics: sell-out, sell-in, inventory turnover, distribution coverage, and compliance with promotional pricing. * Negotiation skills with store managers and ability to implement in-store promotions. * Ability to analyze sales data and propose actions to improve in-store execution. **Responsibilities:** * Visit and service assigned customer accounts within the Puebla area, ensuring correct in-store execution at convenience stores. * Implement and verify planograms, POP materials, and promotions according to the commercial calendar and regional priorities. * Monitor in-store inventory levels, identify restocking needs, and coordinate with logistics or distributor teams to ensure product availability. * Capture photographic and digital evidence of in-store execution, and record incidents and improvement opportunities in the designated system. * Negotiate shelf space and display conditions with store managers to maximize brand presence. * Follow up on orders, confirm deliveries, and record daily sales; collaborate with collections when applicable. * Analyze zone performance, report KPIs, and propose action plans to increase sales and market share. * Train and support store staff on product handling, storage, and best practices for display. * Participate in continuous improvement initiatives and regional projects to optimize routes, coverage, and customer experience. **Competencies:** * Results orientation and commercial mindset. * Communication and negotiation skills. * Organization, proactivity, and ability to prioritize field tasks. * Analytical capability to interpret sales data and make operational decisions. * Collaborative work style and ease in engaging with customers and internal teams. **Education:** Completed Bachelor’s degree. **Our Value Proposition:** *Competitive salary plus benefits exceeding statutory requirements.* Department Commercial Position Commercial Locations Santa Fe Corporate Office Employment Type Full-time Contact Ana Laura Silva, Corporate Talent Attraction Executive – Human Resources