Job Summary: We are seeking a Senior Performance Designer with an analytical and creative mindset, focused on results for digital campaigns—proposing and building high-converting creatives. Key Highlights: 1. Design performance-oriented creatives for digital campaigns. 2. Propose visual formats and strategically driven creative variants. 3. Actively collaborate with media and strategy teams. **ABCW Global is hiring a Performance Designer in Cuauhtémoc, Mexico City** ------------------------------------------------------------------------------ **Senior Performance Designer** ================================= **If you understand that design for paid media isn’t about making pretty assets—but about moving metrics, we want to talk to you.** **We’re looking for a Senior Performance Designer with an analytical mindset, creative judgment, and a 100% results-driven focus—someone who doesn’t just execute briefs, but proposes, questions, and builds conversion-focused creatives.** **You’ll work hand-in-hand with media and strategy teams to design assets born from data and evolved through performance.** **What You’ll Do:** --------------- **Design performance-oriented creatives for digital campaigns.****Propose formats, visual angles, and strategically driven creative variants.****Translate campaign insights (CTR, engagement, scroll behavior, creative fatigue) into concrete visual decisions.****Create static and animated assets (GIFs, light motion).****Design master graphics and develop adaptations for testing.****Create A/B test variants grounded in strategic logic—not merely aesthetic changes.****Iterate and evolve creatives based on real-world results.****Challenge proposals when an asset lacks performance logic.****Constantly consider visual hooks, micro-movement, rhythm, and hierarchy to capture attention in-feed.****Actively collaborate with media and strategy teams to optimize results.** **What We Need From You** ---------------------------- **Proven experience designing for paid media (Meta, Google, TikTok, LinkedIn, or other platforms).****Advanced proficiency in design tools.****Ability to produce:** **Master graphics****Static assets (banners, adaptations, and test variants)****GIFs****Simple, performance-oriented animations****Practical understanding of:** **CTR****Visual hooks****Scroll behavior and attention patterns in-feed****Creative fatigue** **Ability to design strategic variants—not just decorative versions.****Strong work pace without compromising judgment or quality.****Data-driven continuous improvement mindset.** **We’re Looking For Someone Who** -------------------------- **Designs with outcome intention—not just aesthetic intention.****Is critical, proactive, and strategic.****Feels comfortable constantly iterating.****Understands that performance and creativity don’t compete—they amplify each other.** **At ABCW, we seek strategic, analytical, and experimentally minded profiles. This is not an operational role—it’s a position for someone who wants to lead how brands build authority in the AI era.** **What We Offer:** * Fully remote work. * Competitive compensation aligned with experience. * Career development and growth path within an internationally expanding agency. * Dynamic, multicultural, and collaborative environment. Working Hours: Monday–Friday, 9:00–19:00 hrs. **Desired Education Level:** Bachelor’s degree—completed **Desired Experience Level:** Expert level **Departmental Function:** Art / Design / Creative **Industry:** Marketing *This job posting originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j_id=699722903b00002e00cef648&source=indeed*