Job Summary: We are seeking a Marketing Manager to design and lead digital marketing strategies and commercial campaigns focused on sales, customer engagement, and technology—including AI. Key Highlights: 1. Design and leadership of digital marketing strategies and commercial campaigns. 2. Focus on increasing sales and improving end-customer engagement. 3. Implementation of technology and AI to optimize processes and results. **Marketing Manager** **Location:** Monterrey, NL **Work Mode:** On-site **Job Objective** Design, analyze, and lead digital marketing strategies and commercial campaigns focused on **increasing sales**, **improving end-customer engagement**, and **leveraging trends and technology (including AI)** **Main Responsibilities** * Analyze the performance of **social media** (TikTok, Instagram, Facebook) and define: Language, Communication Style, Commercial and Sales Goals * Propose strategic ideas. * Develop and analyze **advertising campaigns** based on: Trends, Artists, Key Dates (Buen Fin, Christmas, high-impact campaigns). * Design strategies to **increase sales** through digital channels. * Lead initiatives for: Implementation of **in-store promotional displays**, Installation of **vending machines**, Market research for location, Visual strategy, Promotion and activation. * Optimize **customer engagement** on social media and digital channels. * Support and coordinate responses to incoming messages (hours, general information). * Identify and implement **technological tools, automation, and artificial intelligence** to accelerate processes and improve outcomes. * Collaborate with the **printing and vinyl agency** for physical and visual activations. **Required Profile** * Experience in **digital marketing, campaign analysis, or commercial strategy**. * Strong focus on **sales and results**, not just branding. * Solid knowledge of: Social media, Digital trends, Digital advertising, Traditional marketing. * **Analytical, strategic, and proactive** profile. * Interest and aptitude for adopting **new technologies and AI**. * Ability to work with external agencies and suppliers. * Fast-paced, creative, and growth-oriented mindset. **We Offer** * Salary of $18,000 to $20,000 plus statutory benefits. * Schedule: Monday to Friday, 10:00–19:00; Saturday, 11:00–16:00 * Work location: San Pedro Garza García. * Job stability. * Direct participation in strategic decision-making. * Freedom to propose and implement innovative ideas. * Professional growth within an expanding company. Employment Type: Full-time Salary: $18,000.00 – $22,000.00 per month Application Question(s): * How many years of experience do you have in key positions with personnel reporting to you? * How many years of experience do you have analyzing campaigns? * What are your current salary expectations? Work Location: On-site employment